profile 2.0

Profile 2.0“for the Enterprise”

“The profile is king”

Profile

Session ObjectivesThe objectives of this session is to pull together threads of evolving customer needs and market trends into a package called Profile 2.0.

AgendaIntroduction

Journey to Profile 2.0

Profile 2.0

Enterprise

Introduction

Lotus Technical Sales

Commitment

New Challenge

Web 2.0

Lotus Technical Sales

Commitment

New Challenge

Web 2.0@Cattail

InfluenceKnowledge

Reputation

Marketing

Influence

People

Journey to Profile 2.0

“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” Tim O’Reilly

Technology

Solutions

Change

Interaction

Styles

“Socially Constructed Media and Communication”

Web 2.0

Guru

Me

Anyone

Participation

Web 2.0

Education

Media and Education

Content Hyper-syndication(Fox)

Model with secure, professional content available online and on

standard devices

Source: IBM Institute for Business Value (IBV)

Four Business Models 2006—2010

Walled Communities(Current TV)

Model integrates user- and community-content within a

“walled” access environment

Traditional Media (SKY TV)

Model relies on professional, branded content within a “walled” access environment; incumbents

have legacy position

Open Proprietary Distribution and Device Platforms

New Platform Aggregation (Revver, Heavy & SL)

Model relies on user-generated content and open distribution platforms; most disruptive for

media industry

User/ Community Contribution

Produced by Professionals

ContentSource

Media Industry Business Models

Content Hyper-syndication(Podcasts – research papers,

via website)

Model with secure, professional content available online and on

standard devices

Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for University Sector.

Four Business Models 2006—2010

Walled Communities(Distance Learning)

Model integrates user- and community-content within a

“walled” access environment

Traditional Media (Lecture theatre)

Model relies on professional, branded content within a “walled” access environment; incumbents

have legacy position

Open Proprietary Distribution and Device Platforms

New Platform Aggregation (Not happening???)

Model relies on user-generated content and open distribution

platforms.

User/ Community Contribution

Produced by Professionals

ContentSource

University as a Hollywood Study

Revver

http://www.revver.com/video/761008/neutral-buoyancy-and-the-duck/

Revver’s Business Model

University / Content

Aggregator

InternetStudent

LearningAdvertiser

Publish

Publish

University as a Hollywood studio

Web 2.0 Solution

Think about other industries and their business models

What is the lowest common denominator of Web 2.0?

Profile 2.0: Digital Me

Digital Me

50 Services

ProfileProfile

Profile

Profile

Profile

ProfileProfile

Profile

Profile

Profile ProfileProfile

ProfileProfile ProfileProfile

Profile

Profile

Profile

Profile

ProfileProfile

Profile

Profile

Profile

Profile

Profile50 Profiles

Profile

Profile

Profile Profile

Profile

Lots of data

100s of Relationships

One me

Profile

One profile

Profile 2.0: High LevelBasic profile

Activity

Participation

Relationships

Data

Social networking

profile aggregation

Federal / Government databases

e.g. convictions,

taxes

Financial institution

data stores e.g.credit

rating

Employment history and

salary information

Genetics e.g.

Genome project

BasicProfile

Reward card

participation

The “Basic” profile is an aggregation of your current profiles

Activity (timeline and physicality)

Current Activity

What am I doing right now?

Where am I?

Who am I with?

Measurable Participationblogs, wikis, comments, feedback, ratings, downloads, favorites, page visits, tags, video blogs, articles InteractionsWhom?, about?, method – email, im, twitter, content shared, telephone, vm response

Individual Participation (History)

Relationships

Relationships

Whom do I connect with?How strong are those connections?Contacts / FriendsFriends of friendsShared interests

Data

The physical / digital participation component.

Wiki, blog, comment, Financial transactions,HR information, email, document,

I have rights on things I createI have rights on things created explicitly about me

My Data

1. Basic Profile

2. Activity5. Data

4. Relationships 3. Participation

Profile2.0

Profile2.0

Profile 2.0

Profile 2.0: Part Solutions

Basic Profile Aggregation: Social Networking

Basic Profile Aggregation

Basic Profile Aggregation: Social Networking

Activity: What am I doing? Current Activity

What am I doing right now?

Where am I? Who am I with?

One

OneMany

One

1.

2.

3.

Many

Activity

Activity: What am I doing? Current Activity

What am I doing right now?

Where am I? Who am I with?

One

OneMany

One

1.

2.

3.

Many

http://blogs.zdnet.com/social/?p=531

Plazes lets “friends” (who) update each other about what they are doing when and where, resulting in a Twitter-like activity stream but with integrated geo-tagging.

Users can then subscribe to any of their friends’ activity streams or to groups of friends, as well as to specific locations known as “Plazes”.

Activity: Who? What? When? Where?

Participation

UniversalAddressBook

Pieter Knook, Internet Services Director for Vodafone Group, said: “Vodafone understands that the core of any customer’s personal and business network is the set of contacts they hold on their mobile phone.”and

Aggregation of Contacts

Relationships

UniversalAddressBook

Pieter Knook, Internet Services Director for Vodafone Group, said: “Vodafone understands that the core of any customer’s personal and business network is the set of contacts they hold on their mobile phone.”and

Aggregation of Contacts

Atlas for Lotus Connections

Data

Profile 2.0: Open StandardsOpen Social

OpenID

Data Portability

Too many platforms!

OpenSocial

Single PlatformCooooool!

Write Once: OpenSocial

Single PlatformCooooool!

Write once… Deploy everywhere

Write Once: OpenSocial

1 2 3 4

OpenID: Too many passwords:

Distributed file systemControl Privacy

RelationshipsBasic ProfileSocial Networking only

Connect Control Share Remix

Profile 2.0: Enterprise

Gartner predicted that early adopters will forgo capital expenditures, and instead purchase 40% of IT infrastructure as a service by 2011

http://www.gartner.com/it/page.jsp?id=593207

Why is profile 2.0 important

Knowledge blog spreadsheets experience teamrooms skills pub/sub wiki me documents applications crm share info IM messaging email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images SL animation learning communities expert community share immersion mobiles API

Knowledge Saas spreadsheets experience wiki teamrooms skills Social network me documents applications crm share info IM messgaing email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images animation SL blog learning communities expert community share immersion mobiles API

EnterprisePublic: customers, business partner,

recommenders

Wall

Communication Divide

Knowledge blog spreadsheets experience teamrooms skills pub/sub wiki me documents applications crm share info IM messaging email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images SL animation learning communities expert community share immersion mobiles API

Knowledge Saas spreadsheets experience wiki teamrooms skills Social network me documents applications crm share info IM messgaing email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images animation SL blog learning communities expert community share immersion mobiles API

EnterprisePublic: customers, business partner,

recommenders

Wall

Communication Divide

Web 2.0

Profile

Web 2.0

Profile

Knowledge blog spreadsheets experience teamrooms skills pub/sub wiki me documents applications crm share info IM messaging email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images SL animation learning communities expert community share immersion mobiles API

Knowledge Saas spreadsheets experience wiki teamrooms skills Social network me documents applications crm share info IM messgaing email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images animation SL blog learning communities expert community share immersion mobiles API

EnterprisePublic: customers, business partner,

recommenders

Wall

Communication Divide

Web 2.0

Profile

Web 2.0

ProfileHow do we Trust?

Education: Observed Customer Need

School Graduate

age = 0 age = 5 age = 18

Trusted IdentityProfileAccess

AuthenticationData

Life

CreditCard

Health

Work

Tax

Backtrack

Access

Access

Basic Profile Activity Participation Relationships My Data Reputation

Number(CS007)

SourceProfile

Trusted Sources

MoE(School)

SocialSecurity

MoH(Health)

IRD(Tax)

Employer(IBM)

Telco(Vodafone)

Others

AuthorityTo

Access Profile

2.0

Bank

Telco

Employer

Utilities

InternetServices

$$$

A possible solution

Hyper personalisation

Enterprise 2.0

Web 2.0 Solution

Web 2.0

Profile Access your profile

information

Deliver

Profile 2.0 is the common denominator for Web 2.0. It will enable Enterprise organisations to deliver products and services based on a holistic view of their clients and employees anytime and anywhere

SummaryIntroduction

Journey to Profile 2.0

Profile 2.0

Enterprise

ThinkThank you

Chris Sparshott(Sparkbouy)chris@chrissparshott.com

Portfoliohttp://www.slideshare.net/sparkbouy/slideshows

Bloghttp://chrissparshott.com

IBMchris_sparshott@nz.ibm.com

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