profile 2.0
DESCRIPTION
some thoughts on the importance of a users profile for Enterprises 2.0TRANSCRIPT
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Profile 2.0“for the Enterprise”
“The profile is king”
Profile
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Session ObjectivesThe objectives of this session is to pull together threads of evolving customer needs and market trends into a package called Profile 2.0.
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AgendaIntroduction
Journey to Profile 2.0
Profile 2.0
Enterprise
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Introduction
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Lotus Technical Sales
Commitment
New Challenge
Web 2.0
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Lotus Technical Sales
Commitment
New Challenge
Web 2.0@Cattail
InfluenceKnowledge
Reputation
Marketing
Influence
People
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Journey to Profile 2.0
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“Web 2.0 is the business revolution in the computer industry caused by the move to the Internet as a platform, and an attempt to understand the rules for success on that new platform.” Tim O’Reilly
Technology
Solutions
Change
Interaction
Styles
“Socially Constructed Media and Communication”
Web 2.0
Guru
Me
Anyone
Participation
Web 2.0
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Education
Media and Education
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Content Hyper-syndication(Fox)
Model with secure, professional content available online and on
standard devices
Source: IBM Institute for Business Value (IBV)
Four Business Models 2006—2010
Walled Communities(Current TV)
Model integrates user- and community-content within a
“walled” access environment
Traditional Media (SKY TV)
Model relies on professional, branded content within a “walled” access environment; incumbents
have legacy position
Open Proprietary Distribution and Device Platforms
New Platform Aggregation (Revver, Heavy & SL)
Model relies on user-generated content and open distribution platforms; most disruptive for
media industry
User/ Community Contribution
Produced by Professionals
ContentSource
Media Industry Business Models
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Content Hyper-syndication(Podcasts – research papers,
via website)
Model with secure, professional content available online and on
standard devices
Source: IBM Institute for Business Value (IBV) Modif ied by Chris Sparshott for University Sector.
Four Business Models 2006—2010
Walled Communities(Distance Learning)
Model integrates user- and community-content within a
“walled” access environment
Traditional Media (Lecture theatre)
Model relies on professional, branded content within a “walled” access environment; incumbents
have legacy position
Open Proprietary Distribution and Device Platforms
New Platform Aggregation (Not happening???)
Model relies on user-generated content and open distribution
platforms.
User/ Community Contribution
Produced by Professionals
ContentSource
University as a Hollywood Study
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Revver
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http://www.revver.com/video/761008/neutral-buoyancy-and-the-duck/
Revver’s Business Model
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University / Content
Aggregator
InternetStudent
LearningAdvertiser
Publish
Publish
University as a Hollywood studio
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Web 2.0 Solution
Think about other industries and their business models
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What is the lowest common denominator of Web 2.0?
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Profile 2.0: Digital Me
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Digital Me
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50 Services
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ProfileProfile
Profile
Profile
Profile
ProfileProfile
Profile
Profile
Profile ProfileProfile
ProfileProfile ProfileProfile
Profile
Profile
Profile
Profile
ProfileProfile
Profile
Profile
Profile
Profile
Profile50 Profiles
Profile
Profile
Profile Profile
Profile
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Lots of data
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100s of Relationships
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One me
Profile
One profile
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Profile 2.0: High LevelBasic profile
Activity
Participation
Relationships
Data
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Social networking
profile aggregation
Federal / Government databases
e.g. convictions,
taxes
Financial institution
data stores e.g.credit
rating
Employment history and
salary information
Genetics e.g.
Genome project
BasicProfile
Reward card
participation
The “Basic” profile is an aggregation of your current profiles
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Activity (timeline and physicality)
Current Activity
What am I doing right now?
Where am I?
Who am I with?
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Measurable Participationblogs, wikis, comments, feedback, ratings, downloads, favorites, page visits, tags, video blogs, articles InteractionsWhom?, about?, method – email, im, twitter, content shared, telephone, vm response
Individual Participation (History)
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Relationships
Relationships
Whom do I connect with?How strong are those connections?Contacts / FriendsFriends of friendsShared interests
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Data
The physical / digital participation component.
Wiki, blog, comment, Financial transactions,HR information, email, document,
I have rights on things I createI have rights on things created explicitly about me
My Data
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1. Basic Profile
2. Activity5. Data
4. Relationships 3. Participation
Profile2.0
Profile2.0
Profile 2.0
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Profile 2.0: Part Solutions
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Basic Profile Aggregation: Social Networking
Basic Profile Aggregation
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Basic Profile Aggregation: Social Networking
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Activity: What am I doing? Current Activity
What am I doing right now?
Where am I? Who am I with?
One
OneMany
One
1.
2.
3.
Many
Activity
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Activity: What am I doing? Current Activity
What am I doing right now?
Where am I? Who am I with?
One
OneMany
One
1.
2.
3.
Many
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http://blogs.zdnet.com/social/?p=531
Plazes lets “friends” (who) update each other about what they are doing when and where, resulting in a Twitter-like activity stream but with integrated geo-tagging.
Users can then subscribe to any of their friends’ activity streams or to groups of friends, as well as to specific locations known as “Plazes”.
Activity: Who? What? When? Where?
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Participation
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UniversalAddressBook
Pieter Knook, Internet Services Director for Vodafone Group, said: “Vodafone understands that the core of any customer’s personal and business network is the set of contacts they hold on their mobile phone.”and
Aggregation of Contacts
Relationships
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UniversalAddressBook
Pieter Knook, Internet Services Director for Vodafone Group, said: “Vodafone understands that the core of any customer’s personal and business network is the set of contacts they hold on their mobile phone.”and
Aggregation of Contacts
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Atlas for Lotus Connections
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Data
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Profile 2.0: Open StandardsOpen Social
OpenID
Data Portability
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Too many platforms!
OpenSocial
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Single PlatformCooooool!
Write Once: OpenSocial
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Single PlatformCooooool!
Write once… Deploy everywhere
Write Once: OpenSocial
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1 2 3 4
OpenID: Too many passwords:
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Distributed file systemControl Privacy
RelationshipsBasic ProfileSocial Networking only
Connect Control Share Remix
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Profile 2.0: Enterprise
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Gartner predicted that early adopters will forgo capital expenditures, and instead purchase 40% of IT infrastructure as a service by 2011
http://www.gartner.com/it/page.jsp?id=593207
Why is profile 2.0 important
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Knowledge blog spreadsheets experience teamrooms skills pub/sub wiki me documents applications crm share info IM messaging email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images SL animation learning communities expert community share immersion mobiles API
Knowledge Saas spreadsheets experience wiki teamrooms skills Social network me documents applications crm share info IM messgaing email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images animation SL blog learning communities expert community share immersion mobiles API
EnterprisePublic: customers, business partner,
recommenders
Wall
Communication Divide
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Knowledge blog spreadsheets experience teamrooms skills pub/sub wiki me documents applications crm share info IM messaging email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images SL animation learning communities expert community share immersion mobiles API
Knowledge Saas spreadsheets experience wiki teamrooms skills Social network me documents applications crm share info IM messgaing email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images animation SL blog learning communities expert community share immersion mobiles API
EnterprisePublic: customers, business partner,
recommenders
Wall
Communication Divide
Web 2.0
Profile
Web 2.0
Profile
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Knowledge blog spreadsheets experience teamrooms skills pub/sub wiki me documents applications crm share info IM messaging email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images SL animation learning communities expert community share immersion mobiles API
Knowledge Saas spreadsheets experience wiki teamrooms skills Social network me documents applications crm share info IM messgaing email intranet web content notice-board projects tagging CV telephone VoIP UC videos blogs webinar podcast images animation SL blog learning communities expert community share immersion mobiles API
EnterprisePublic: customers, business partner,
recommenders
Wall
Communication Divide
Web 2.0
Profile
Web 2.0
ProfileHow do we Trust?
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Education: Observed Customer Need
School Graduate
age = 0 age = 5 age = 18
Trusted IdentityProfileAccess
AuthenticationData
Life
CreditCard
Health
Work
Tax
Backtrack
Access
Access
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Basic Profile Activity Participation Relationships My Data Reputation
Number(CS007)
SourceProfile
Trusted Sources
MoE(School)
SocialSecurity
MoH(Health)
IRD(Tax)
Employer(IBM)
Telco(Vodafone)
Others
AuthorityTo
Access Profile
2.0
Bank
Telco
Employer
Utilities
InternetServices
$$$
A possible solution
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Hyper personalisation
Enterprise 2.0
Web 2.0 Solution
Web 2.0
Profile Access your profile
information
Deliver
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Profile 2.0 is the common denominator for Web 2.0. It will enable Enterprise organisations to deliver products and services based on a holistic view of their clients and employees anytime and anywhere
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SummaryIntroduction
Journey to Profile 2.0
Profile 2.0
Enterprise
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ThinkThank you
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Chris Sparshott(Sparkbouy)[email protected]
Portfoliohttp://www.slideshare.net/sparkbouy/slideshows
Bloghttp://chrissparshott.com
Can I help?