productcamp montreal 2010
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Hello, Productcamp!
Monday, November 29, 2010
Masochist self-help group.
Monday, November 29, 2010
Eng
inee
ring Finance
Marketing
Sales
Responsibility
Authority
Monday, November 29, 2010
It’s never been a better time to be a product manager.
Monday, November 29, 2010
Clouds make experimenting easy.
Monday, November 29, 2010
Analytics make experimenting smart & fast.
Monday, November 29, 2010
It wasn’t always this easy.
Monday, November 29, 2010
A story, in three partsCoradiant, clouds, and analytics.
Monday, November 29, 2010
About me
Monday, November 29, 2010
GigaOm/Bitcurrent briefing on Cloud Computing (2008)
InteropCloud (2009)
The impact of latency on web business(2009)
On the performance of clouds (2010)
ApplicationDeliveryNetworks (2009)
CompleteWeb Monitoring(2009)
WebOps(2010)
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
The Coradiant story
Monday, November 29, 2010
Monday, November 29, 2010
Pivoting the delivery model
Monday, November 29, 2010
Conversion rateand order value
0
5
10
15
20
Conversion rate Order value
5.51
16.07
Diff
eren
ce d
ue to
opt
imiz
atio
n
Monday, November 29, 2010
Monday, November 29, 2010
Two things will speed this upReduction in upfront investmentImprovement in measurement and analysis
Monday, November 29, 2010
The democratization of ITA world where the primary channel is the web.
Monday, November 29, 2010
http://www.flickr.com/photos/harshlight/3235469361Monday, November 29, 2010
http://www.flickr.com/photos/theclevelandkid24/4251408727/
Monday, November 29, 2010
http://en.wikipedia.org/wiki/Adam_Smith
Monday, November 29, 2010
http
://w
ww
.flic
kr.c
om/p
hoto
s/br
ewbo
oks/
3319
7303
27/
(16MB)Monday, November 29, 2010
http
://w
ww
.flic
kr.c
om/p
hoto
s/ar
gonn
e/45
6339
4851
/
Monday, November 29, 2010
http://www.flickr.com/photos/ebeam/3586287989/Monday, November 29, 2010
http://www.flickr.com/photos/ecastro/3053916892/Monday, November 29, 2010
http://www.flickr.com/photos/binaryape/458758810/Monday, November 29, 2010
http://50ans.imag.fr/images/galerie/Source/IBM-1130-1.jpgMonday, November 29, 2010
http://ho
neynet.ono
fri.o
rg/scans/scan2
2/sol/s
ubmission
/reverse.jp
g
Monday, November 29, 2010
http://www.flickr.com/photos/flem007_uk/4211743886/Monday, November 29, 2010
http
://w
ww
.flic
kr.c
om/p
hoto
s/ca
vem
an_9
2223
/353
1128
799/
Monday, November 29, 2010
http://en.wikipedia.org/wiki/File:Bell_System_hires_1900_logo.PNGMonday, November 29, 2010
For much of its history, AT&T and its Bell System functioned as a legally sanctioned, regulated monopoly.
The US accepted this principle, initially in a 1913 agreement known as the Kingsbury Commitment.
Anti-trust suit filed in 1949 led in 1956 to a consent decree whereby AT&T agreed to restrict its activities to the regulated business of the national telephone system and government work.
Changes in telecommunications led to a U.S. government antitrust suit in 1974.
In 1982 when AT&T agreed to divest itself of the wholly owned Bell operating companies that provided local exchange service.
In 1984 Bell was dead. In its place was a new AT&T and seven regional Bell operating companies (collectively, the RBOCs.)
http://www.corp.att.com/history/history3.html
Monday, November 29, 2010
http://www.flickr.com/photos/ktylerconk/4096965228/Monday, November 29, 2010
First: Monopoly good.
Monday, November 29, 2010
Then: Monopoly bad.
Monday, November 29, 2010
http://www.flickr.com/photos/wikidave/2867257631/
Monday, November 29, 2010
http://www.flickr.com/photos/mbrubeck/4460320021/
Monday, November 29, 2010
http://www.flickr.com/photos/raneko/4203965136/Monday, November 29, 2010
http
://w
ww
.flic
kr.c
om/p
hoto
s/19
6464
81@
N06/
4263
6678
27/
Monday, November 29, 2010
http://ww
w.flickr.com
/photos/dok1/4547024596/
Monday, November 29, 2010
http://www.flickr.com/photos/mmbrown/3102707594/Monday, November 29, 2010
Monday, November 29, 2010
http://www.codeproject.com/KB/miscctrl/ScriptStudio.aspx Wufoo.comMonday, November 29, 2010
Airfare
DNS
Cloud
Publictransit
Importantresearch
Hotel
Monday, November 29, 2010
You can’t calculate ROI when I is zero.
Monday, November 29, 2010
It’s a license to experiment.
Monday, November 29, 2010
No more excuses.
Monday, November 29, 2010
Analytics everywhereEverything is an experiment
Monday, November 29, 2010
Everybody has goals.
http://www.flickr.com/photos/itsgreg/446061432/Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Adnetwork
Organicsearch
Visitor
Campaigns
Reach
Mailing,alerts,
promotions
O!er
Upselling
Purchase step
Purchase step
Enrolment
Advertiser site
Aban
donm
ent
Disengagement
3
5
9
8
7 6
4
$
$
$
$
$
Conversion $
2
1 11
Impact on site
NegativePositive $$
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Searchresults
Goodcontent
Invitation
Viralspread
Visitor
Socialnetwork link
Content creation Moderation
Spam & trolls
Engagement
Social graph
Disengagement $
1
7
6
5
2
4
4
3
11
$
$
$
Impact on site
NegativePositive $
Badcontent $
$
Collaboration site
Monday, November 29, 2010
Monday, November 29, 2010
Helpdeskescalation
SLAviolation
Renewal, upsell,reference
Performance
End user (employee)
SaaS site
Churn $
Refund $
6
2
Enterprise subscriber
1
5
3
4
Good Bad
Usability
Good Bad
Productivity
Good Bad
7
Supportcosts $
Impact on site
NegativePositive $$
$
$
Monday, November 29, 2010
Monday, November 29, 2010
Targetedembedded ad
Advertisersite
AdnetworkVisitor
Media site
Departure $
$
5
6
43
Enrolment2
$5
Impact on site
NegativePositive $$
1
$
Monday, November 29, 2010
Analytics is the measurement of movement towards those goals.
http://www.flickr.com/photos/itsgreg/446061432/
Monday, November 29, 2010
NEWVISITORS
GROWTH
BOUNCERATE
LOSS
CONVERSIONRATE
GOALVALUE
xTIMEON
SITE
PAGESPERVISIT
NUMBEROF VISITS
SEARCHES
TWEETS
MENTIONS
ADS SEEN
ATTENTION ENGAGEMENT CONVERSION
Monday, November 29, 2010
Conversions
Visits
Shopping cart
Payment options
KPIs
Monday, November 29, 2010
Bouncerate
Conversions
Visits
Shopping cart
Payment options
Conversion
rate
Monday, November 29, 2010
http
://w
ww
.flic
kr.c
om/p
hoto
s/m
rmoo
rey/
1606
5423
6
Monday, November 29, 2010
http://www.flickr.com/photos/duncan/1252272164/Monday, November 29, 2010
http://www.flickr.com/photos/intherough/3573333256/Monday, November 29, 2010
http://www.flickr.com/photos/jetheriot/648950773/Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
Deploy
Tweak
Analyze
Collect
Why these matterExperiment faster and better
Design
BuildOperate Lower upfront
investment
More accurate feedback
Faster iteration
Monday, November 29, 2010
Not just for tech companiesThe big data world.
Monday, November 29, 2010
Monday, November 29, 2010
Overshare
h)p://su.pr/1keiymMonday, November 29, 2010
Monday, November 29, 2010
Species sharing
h)p://w
ww.flickr.com
/photos/luc/1824234195/
Monday, November 29, 2010
h)p://www.flickr.com/photos/sea)lemunicipalarchives/3974145507/Monday, November 29, 2010
h)p://www.flickr.com/photos/gregory-‐moine/4303513582/Monday, November 29, 2010
Monday, November 29, 2010
h)p://www.flickr.com/photos/spidermandragon5/2922128673/Monday, November 29, 2010
h)p://www.flickr.com/photos/pixel_addict/465394708/Monday, November 29, 2010
h)p://www.chris-‐place.com/game-‐shows/shows/millionaire/images/phone-‐a-‐friend.jpgMonday, November 29, 2010
Monday, November 29, 2010
h)p://www.flickr.com/photos/66164549@N00/2366402111/Monday, November 29, 2010
h)p://www.flickr.com/photos/chriseos40d/3148210616/Monday, November 29, 2010
h)p://www.flickr.com/photos/themikelee/2036996518/
Monday, November 29, 2010
h)p://www.flickr.com/photos/themikelee/2036996518/Monday, November 29, 2010
h)p://www.flickr.com/photos/blue_mountains_library_-‐_local_studies/2672973607/Monday, November 29, 2010
h)p://www.flickr.com/photos/dvdmerwe/196002561/Monday, November 29, 2010
h)p://www.flickr.com/photos/ariannemccarthy/516482621/Monday, November 29, 2010
h)p://www.flickr.com/photos/st3f4n/3951143570/Monday, November 29, 2010
Monday, November 29, 2010
Monday, November 29, 2010
h)p://www.flickr.com/photos/dlr/18787680/
Monday, November 29, 2010
eMarketer, January 2009
Sharing like never before
2009 2010 2011 2012 20132008
88.844.6%
95.346.4%
101.748.2%
108.050.0%
114.551.8%
82.542.8%
MillionsPercent
Users generaUng content online
Monday, November 29, 2010
http://feedblog.org/2009/06/25/michael-jackson-spike-on-twitter/Monday, November 29, 2010
Crowds are clouds.Quick to deploy, easy to analyze.
Monday, November 29, 2010
So what does this mean for product managers?
Monday, November 29, 2010
Getting features right matters less.
Knowing what’s not working, fast matters more.
Monday, November 29, 2010
Getting features right matters less.
Getting out of the office matters more.
Monday, November 29, 2010
“We should” matters less.
“What if” matters more.
Monday, November 29, 2010
Your roadmap matters less.
Parallel experiments matter more.
Monday, November 29, 2010
Justification beforehand & business cases matter less.
Realtime cost/benefit of features in production matters more.
Monday, November 29, 2010
User groups and surveys matter less.
Real-world adoption & usage analysis matters more.
Monday, November 29, 2010
Like I said:It’s never been a better time to be a product manager.
Monday, November 29, 2010
Thanks!alistair@bitcurrent.com
@acrollwww.yearonelabs.com
www.rpmmtl.com
www.watchingwebsites.com
www.bitcurrent.com
www.human20.com
Monday, November 29, 2010
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