productcamp 2013 site redesign
Post on 13-Jul-2015
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Site Redesignby Max J. Chung
Today
• How we got here
• Our new site
How did we get here?
Goals
• Find event information more easily
• First-rate mobile experience
• Professional look and feel
The Design Process
• Build prototypes
• Exchange feedback
• Build more prototypes
Our New Site
Simple Navigation
• No dropdown menus in header
• Clear page titles
Calls To Action
• A primary purpose for each page
• Big buttons
Mobile Friendly
• Site adapts to smartphones, tablets
• No app to download or update
Powered by SquareSpace
• Hosted service
• Design flexibility
• Focus on content, not formatting
Wins
• An intuitive, mobile-friendly site
• Professional visual treatment
• Less content to manage
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