product design 1-brand

Post on 19-Jun-2015

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brand

西友公司 ,1st shop,1983

株式会社良品計画,1990

history

“good product without brand”

no design

world rational value

omission

「這個好」&「這樣就好」

concept

three main spirits...

spirit

Simple °

Natural °

Friendly°

Emptiness °

Emptiness

symbol communicate accept

logo type catch copy brand mark

won 03’ Tokyo Art Design Club Award

designed & presented by Han

Thanks.

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