product design 1-brand
TRANSCRIPT
brand
西友公司 ,1st shop,1983
株式会社良品計画,1990
history
“good product without brand”
no design
world rational value
omission
「這個好」&「這樣就好」
concept
three main spirits...
spirit
Simple °
Natural °
Friendly°
Emptiness °
Emptiness
symbol communicate accept
logo type catch copy brand mark
won 03’ Tokyo Art Design Club Award
designed & presented by Han
Thanks.