procter & gamble alumni club e.v.germany wachstums-strategien london, june 24, 2005 p&g...

Procter & Gamble Alumni Club e.V. Germany

Wachstums-Strategien

London, June 24, 2005

P&G Alumni Club Germany

Procter & Gamble Alumni Club e.V. Germany

Key facts of the German P&G Alumni Club

1. P&G Alumni Club was founded in July 1997

2. Core objective: Keep in touch with old collegues, build valuable contacts

3. It`s an incorporated society and a non profit organisation

4. Precondition: Min 2 years at P&G, all categories

5. The yearly member fee is 49 Euros

6. There are four members running the club

- Andreas Buchholz (President)

- Martin Göttfried (First Deputy Chairman)

- Jochen Bohn (Secretary)

- Wolfram Wördemann (Treasurer)

Procter & Gamble Alumni Club e.V. Germany

Key facts of the German P&G Alumni Club

5. The club has around 180 members (mostly marketing people)

6. High data security

7. Most famous member is Rolf Kunisch (ex CEO Beiersdorf)

8. One big event once a year, local meetings organised by individuals

9. Homepage: www.pgalums.de

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

1. There must be someone responsible to keep the momentum of the Alumni Club alive

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

2. Find a platform to hold the alumnis together

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

3. Organise a big event once a year to stay in touch: Create a highlight

• Where is the meeting: Meeting at local P&G subsidiary

• What is the subject: New Economy meets Old Economy

• Who is speaking: Have a high class speaker

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

4. Find some alumnis to organise one or two local meetings/activities p.a.

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

5. Take the opportunity to find a sponsor to enhance the event and share the cost

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

6. Don`t set to much expectations in the internet platform unless you really push it by yourself

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

7. The best way to get new members is via recommendation: Therefore support member get

member programs

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

8. Build a good relation and contact to the local P&G organisation i.e. head of personal department

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

9. The second best way to get new members is to try to get the addresses of people leaving P&G

Procter & Gamble Alumni Club e.V. Germany

10 key learnings

10. It can be a lot of fun to organise an alumni vacation weekend

Procter & Gamble Alumni Club e.V. Germany

Procter & Gamble Alumni Club e.V. Andreas BuchholzFerdinandstrasse 18D-61348 Bad Homburg

Fon +49-6172-68189-0Fax +49-6172-68189-20e-mail: info@pgalums.de

Contact