pro manchester blogging for business

Overview

What is a business blog?

The structure of a business blog

Why blogs are so influential?

8 ways you can use a blog

How to promote your blog

Blog platforms

Exercise – Write your own blog post

DefinitionWhat is a blog?

A blog is a website, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. (Wikipedia)

How is it different from a website?• Informal Tone• Frequently updated• Content ordered chronologically

What IS the blogosphere?

It is everyday people like YOU and ME

The Structure of a Corporate blog

Why has blogging attracted so much attention?

SCALESCALE

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Body Text Over 105 million blogs being

tracked

30-75 million blogs took just

320 days

120,000 new blogs being

created daily

Why is it so powerful?

SPEEDSPEED

Why is speed so important?

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57.7% of reporters use blogs to measure public sentiment

38% of reporters use blogs to drive new story ideas

29.5% use blogs to find industry experts.

Why has blogging attracted so much attention?

IMPACTIMPACT

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Body Text 1/5th of all linked-to content is

a blog

1.5m people visited blogs for news on

the Iraq consitutional

vote

35% of all blog posts contain at least 1 tag

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Types of Business blogso Customer Service blogo PR Blogo Viral Blogo Event blogo E-commerce blogo Thought leadership blogo Brand Champion blog

Jeff Jarvis vs Dell

Jeff Jarvis vs Dell

Jeff Jarvis vs Dell

Jeff Jarvis vs Dell

Jeff Jarvis vs Dell

General Motors - Fast Lane Blog

General Motors - Cadillac Drivers’ Log

General Motors - FYI Blog

Build communities around your business

Build communities around your business

Integration into a wider campaign

Publicise/Promote/Blog about events

Internetworld website Internetworld blog

Publicise/Promote/Blog about events

An accompaniment to e-commerce

An accompaniment to e-commerce

Demonstrate thought leadership

Savile Row Tailor Sheet Metal Company

Demonstrate thought leadership

Ian Brodie’s Sales Excellence

Engage with brand champions

Crisis Management

McDonalds Beef Hoax Delta Airlines Security Complaints

How to Promote your business blog

Social Bookmarking

Blog and RSS feed directoriesPinging

Claim your blog with Technorati

Post with Tags

How to Promote your business blog

Comment and trackback

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Things to Consider

• Topic

• Content

• Author(s)

• Tone of voice

• Platform

Platforms

Summary

What is a business blog

The structure of a business blog

Why blogs are so influential

8 ways you can use a blog

How to promote your blog

Blog platforms

By 2010, 70% of the content of the web

will be user generated

IDC/EMC Survey March 2007

Now it’s your turn!

Thank you, any questions?

Contact Gez Daring on gez@kmp.co.ukSlide show available from www.kmp.co.uk/seminars