pro manchester blogging for business
TRANSCRIPT
Overview
What is a business blog?
The structure of a business blog
Why blogs are so influential?
8 ways you can use a blog
How to promote your blog
Blog platforms
Exercise – Write your own blog post
DefinitionWhat is a blog?
A blog is a website, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. (Wikipedia)
How is it different from a website?• Informal Tone• Frequently updated• Content ordered chronologically
What IS the blogosphere?
It is everyday people like YOU and ME
The Structure of a Corporate blog
Why has blogging attracted so much attention?
SCALESCALE
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Body Text Over 105 million blogs being
tracked
30-75 million blogs took just
320 days
120,000 new blogs being
created daily
Why is it so powerful?
SPEEDSPEED
Why is speed so important?
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57.7% of reporters use blogs to measure public sentiment
38% of reporters use blogs to drive new story ideas
29.5% use blogs to find industry experts.
Why has blogging attracted so much attention?
IMPACTIMPACT
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Body Text 1/5th of all linked-to content is
a blog
1.5m people visited blogs for news on
the Iraq consitutional
vote
35% of all blog posts contain at least 1 tag
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Types of Business blogso Customer Service blogo PR Blogo Viral Blogo Event blogo E-commerce blogo Thought leadership blogo Brand Champion blog
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
Jeff Jarvis vs Dell
General Motors - Fast Lane Blog
General Motors - Cadillac Drivers’ Log
General Motors - FYI Blog
Build communities around your business
Build communities around your business
Integration into a wider campaign
Publicise/Promote/Blog about events
Internetworld website Internetworld blog
Publicise/Promote/Blog about events
An accompaniment to e-commerce
An accompaniment to e-commerce
Demonstrate thought leadership
Savile Row Tailor Sheet Metal Company
Demonstrate thought leadership
Ian Brodie’s Sales Excellence
Engage with brand champions
Crisis Management
McDonalds Beef Hoax Delta Airlines Security Complaints
How to Promote your business blog
Social Bookmarking
Blog and RSS feed directoriesPinging
Claim your blog with Technorati
Post with Tags
How to Promote your business blog
Comment and trackback
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Things to Consider
• Topic
• Content
• Author(s)
• Tone of voice
• Platform
Platforms
Summary
What is a business blog
The structure of a business blog
Why blogs are so influential
8 ways you can use a blog
How to promote your blog
Blog platforms
By 2010, 70% of the content of the web
will be user generated
IDC/EMC Survey March 2007
Now it’s your turn!
Thank you, any questions?
Contact Gez Daring on [email protected] show available from www.kmp.co.uk/seminars