prgn how to monetize so me

Ric Dragon | DragonSearch | @ricdragon

MonetizingSocial Media

The client company totally becomes a social

organization

YOU do it all for your client!

You do it WITH the client

Ric Dragon | DragonSearch | @ricdragon

Intra-organizational challenges

• Social Media is too rapidly changing

• Resources/skills• Social Media project

management and lack of process

• Lack of understanding of big picture

Ric Dragon | DragonSearch | @ricdragon

Value Amplification

• Social Media Governance• Blog Editorial Management• Community Management• Brand Ambassador Programs• Influencer Programs• Message Amplification• Event tie-ins• The Brilliant Campaigns

Ric Dragon | DragonSearch | @ricdragon

Social Media Governance

• Monitoring• Overall Planning and

task distribution• Brand monitoring• Brand Voice

Ric Dragon | DragonSearch | @ricdragon

Blog Editorial Management

• Content Strategy and calendar management

• Proof reading• SEO Optimization• Social amplification &

community building

Ric Dragon | DragonSearch | @ricdragon

Community Management

• Owning the conversation:

• Means getting it going• Making social

connections• Hosting Social Media

events• Connecting with IRL

Brand Ambassador Programs

Influencer Programs

• Identifying Micro-Audiences

• Identifying Influencers• Influencer monitoring

& connection

Message Amplification

• Use paid-search opportunities to amplify earned media– Other Social PPC or

CPM

• Work with SEO for long-term findability

Ric Dragon | DragonSearch | @ricdragon

Event tie-in

• Pre-event social• During-event social• Post-event social• Getting more out of

IRL

Ric Dragon | DragonSearch | @ricdragon

The Brilliant Campaigns

The Brilliant Campaigns

Ric Dragon | DragonSearch | @ricdragon

Ric Dragon DragonSearch Twitter: @ricdragonwww.dragonsearchmarketing.comdragon@dragonsearch.net