prgn how to monetize so me
TRANSCRIPT
Ric Dragon | DragonSearch | @ricdragon
MonetizingSocial Media
The client company totally becomes a social
organization
YOU do it all for your client!
You do it WITH the client
Ric Dragon | DragonSearch | @ricdragon
Intra-organizational challenges
• Social Media is too rapidly changing
• Resources/skills• Social Media project
management and lack of process
• Lack of understanding of big picture
Ric Dragon | DragonSearch | @ricdragon
Value Amplification
• Social Media Governance• Blog Editorial Management• Community Management• Brand Ambassador Programs• Influencer Programs• Message Amplification• Event tie-ins• The Brilliant Campaigns
Ric Dragon | DragonSearch | @ricdragon
Social Media Governance
• Monitoring• Overall Planning and
task distribution• Brand monitoring• Brand Voice
Ric Dragon | DragonSearch | @ricdragon
Blog Editorial Management
• Content Strategy and calendar management
• Proof reading• SEO Optimization• Social amplification &
community building
Ric Dragon | DragonSearch | @ricdragon
Community Management
• Owning the conversation:
• Means getting it going• Making social
connections• Hosting Social Media
events• Connecting with IRL
Brand Ambassador Programs
Influencer Programs
• Identifying Micro-Audiences
• Identifying Influencers• Influencer monitoring
& connection
Message Amplification
• Use paid-search opportunities to amplify earned media– Other Social PPC or
CPM
• Work with SEO for long-term findability
Ric Dragon | DragonSearch | @ricdragon
Event tie-in
• Pre-event social• During-event social• Post-event social• Getting more out of
IRL
Ric Dragon | DragonSearch | @ricdragon
The Brilliant Campaigns
The Brilliant Campaigns
Ric Dragon | DragonSearch | @ricdragon
Ric Dragon DragonSearch Twitter: @[email protected]