presenters: nancy telliho, svp/marketing & digital ......affiliate marketing. consumer demand is...

Presenters: Nancy Telliho, SVP/Marketing & Digital InitiativesJeri Dack, Director/Research

FIPP Insight Workshop, London, May 11, 2016

GAME CHANGER…

SEISMIC SHIFT…

REDEFINES THE STATE OF MAGAZINE MEDIA…

WHERE CONSUMER DEMAND, $$$ FOLLOWS

YESTERDAY’S PRINT “MAGAZINE” COMPANY IS TODAY’S “MAGAZINE MEDIA” COMPANY

MAGAZINE MEDIA: A media content brand that has a print magazine anchor and also produces and distributes unique content on non-print platforms

YESTERDAY’S PRINT “MAGAZINE” COMPANY IS TODAY’S “MAGAZINE MEDIA” COMPANY

BREAKDOWN OF CONSUMER AUDIENCES ACROSS PLATFORMS AND FORMATS

52%

Magazine Media 360, March 2016

ADVERTISING REVENUE MODELS

CONSUMERREVENUE MODELS

Build-to-Sell

ADVERTISING AND/OR CONSUMER REVENUE MODELS

Paid ContentPromoted Content

Display Ads Search Ads

Text AdsVideo Ads Audio Ads

Location-Based Offers

Featured Listings

Email AdsPromotion

Licensing

Subscription

Sponsorship

E-commerce

MembershipBuild-to-Sell

Freemium

Affiliate MarketingMobile Models

CONSUMER DEMAND

IS THE KEY INDICATOR

OF VITALITY

ADVERTISING AND/OR CONSUMER REVENUE MODELS

Paid ContentPromoted Content

Display Ads Search Ads

Text AdsVideo Ads Audio Ads

Location-Based Offers

Featured Listings

Email AdsPromotion

Licensing

Subscription

Sponsorship

E-commerce

MembershipBuild-to-Sell

Freemium

Affiliate MarketingMobile Models

CONSUMER DEMAND IS

THE ONLY COMMON AND

COMPARABLE CURRENCY

A monthly, industry-delivered report – a first ever for media –

Magazine Media 360° utilizes reputable third-party data to capture

magazine media audiences across multiple platforms and fiormats..

PRINT+DIGITAL EDITIONS

WEBSITES(DESKTOP/LAPTOP/MOBIL

E)

VIDEO

Sources: GfK MRI and Ipsos

Sources: comScore and Nielsen Online

Sources: comScore and Nielsen Online

HERE IS WHAT IS CAPTURED TO COMMUNICATE MONTHLY

Channels Print/Digital Editions Web (Desktop/Laptop) Mobile Web Video

Data Sources

GfK MRI Print/Digital comScore Media Metrix

comScoreMobile Metrix

comScore Video Metrix

IpsosAffluent Survey Nielsen NetView Nielsen Mobile

NetView 3.0Nielsen

VideoCensus

Metrics

Print and Tablet Edition Audience Total

Unique Visitors Total

Unique Visitors Total

Unique ViewersPrint Audience

Data Frequency Bi-Annual Monthly Monthly Monthly

Data Availability (Estimate)

Every 6 months (Spring & Fall)

15 days after close of month

15 days after close of month

15 days after close of month

Magazine Media 360°Release ~20 days after close of month

HOW THE PROCESS WORKS EACH MONTH

MPA BRANDS~20th of the monthMPA disseminates

completed Magazine Media 360° Brand Audience Report to

designated executives at member companies

MPA PUBLIC24 hours later

MPA posts data on website and

releases to press

360° BRANDS MPA~15th of the month

Member companies return completed Magazine Media 360° templates with data from third-party providers to MPA

MPA populates Magazine Media 360°Brand Audience Report with supplied

data

Video

Mobile Web

Web (Desktop/Laptop)

Print+Digital

Magazine Media 360°

Brand Audience

Report

FIRST QUARTER 2015

Magazine Brand Competitive Set infographics:May ‘14/’15 category

INDUSTRY BENEFITS

Provides a monthly snapshot

of trend-able, reliable,

accessible and accurate

audience metrics

Enables a more

efficient cross-

platform ROI

analysis

Saves hours of work on

sourcing, calculation and cross checks

International Licensing of Magazine Media 360° Brand Audience Report

Contact:Nancy Telliho Jeri Dack

ntelliho@magazine.org jdack@magazine.org

Trademark Licensing AgreementAnnual Fee: US$100

“MAGAZINE MEDIA”“MAGAZINES”

THANK YOUFIPP Insight Workshop, London May 11, 2016

Contacts: ntelliho@magazine.orgjdack@magazine.org