#mati-marketing & ad:tech israel, david roman, svp and chief marketing officer, lenovo, february...
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David Roman, Chief Marketing Officer at Lenovo, discusses Building a Global Brand in a Digital World at the #MATI-Marketing & Ad:Tech Israel conference, February 11th, 2014, Tel AvivTRANSCRIPT
- 1. 2014 LENOVO INTERNAL. ALL RIGHTS RESERVED.
2. 22014 LENOVO INTERNAL. ALL RIGHTS RESERVED. 3. 32014 LENOVO INTERNAL. ALL RIGHTS RESERVED. 4. The Net Generation Builds Technology Brands4 5. 5 2011 Lenovo Confidential. All rights reserved. 6. 6 7. 7 8. 82014 LENOVO INTERNAL. ALL RIGHTS RESERVED. 9. Building the Buzz- A #Betterway is coming92014 LENOVO INTERNAL. ALL RIGHTS RESERVED. 10. 102014 LENOVO INTERNAL. ALL RIGHTS RESERVED. 11. 112014 LENOVO INTERNAL. ALL RIGHTS RESERVED. 12. Fueling Brand Engagement Continuously deliver fresh, relevant & interesting content Video & Mobile first Timeliness is essential Tuned by market insights & listening Always-on media investment Drive Activation & Participation Mobilize entire team on Social & Digital Deliver content thru real-time media platforms Drive User Generated Content 12 13. 132014 LENOVO INTERNAL. ALL RIGHTS RESERVED.