présentation wrung
Post on 31-Mar-2016
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INTRODUCTION
WRUNG DIVISION is a lifestyle
brand based in Paris, France.
Our motto can be resumed as “Fashion,
Art, Music, Lifestyle & Culture since 1995”.
We are one of today's top selling
streetwear brand in France but also in
other European countries, with a very strong and fast development.
INTRODUCTION
Our strengths are:
AUTHENTICITY of our image
UNIQUENESS of our brand in France
QUALITY of our products and service
SERIOUSNESS in business
1995 - 1999: “FROM WALLS
TO CLOTHES” In the mid 90s, between friends heavily
involved in graffiti art, hip hop and the
Parisian street scene, we produce
limited edition T-shirts that we sell from
hand to hand. Word of mouth is good,
our creations are a success.
We all are in our twenties with no
knowledge of business, but with
the head full of dreams we decide to
launch the ‘Wrung Division’ company.
Thanks our street credibility, we link
the Wrung brand with artists who
quickly become major names on the
French urban scene, rappers, athletes,
musicians, artists.
1. BRAND ROOTS
2000 - 2004: “BUILT TO LAST” The market is flooded with so-called
‘Streetwear brands', most of them created
or financed by textile manufacturers
wishing to get a 'lead market'.
We refuse to be just a fad, and aim at long
term development. We focus on building
a strong brand name, instill value in our
clothes, and expand the product range.
This allows us to gain credibility in both
the streets and the industry, and Wrung
becomes a certified label of authenticity.
Our bet proves to be successful,
we double our turnover 3 years running.
1. BRAND ROOTS
2005 - 2009: “EUROPEAN BRAND”
Thanks to our longevity and the quality of
our clothes that have proven themselves,
Wrung becomes a reference for French
independent streetwear.
We sign distribution contracts in Spain,
Switzerland, Belgium, Denmark, and for
Italy, UK, Germany, Russia and Poland
in the following two years.
We continue our ‘independent’ strategy
by opening our first flagship stores in
Paris, Lille, then Orleans and Bordeaux.
By 2005 we have already launched
Wrungshop.fr, our official online store.
1. BRAND ROOTS
2010 - 2012: “LIFESTYLE COMPANY”
15 years later, more than just a brand,
Wrung has become a lifestyle.
We are the leader in the French streetwear
market, and our reputation has grown
beyond hexagonal borders.
Our turnover is a thousand times what
it was at our beginning and our growth
remains constant, even in times of crisis.
We produce hundreds of thousands of
pieces a year, and draw over a hundred
styles per season.
1. BRAND ROOTS
Our audience reaches all youth
from 15 to 30 years old with a taste
for urban cultures.
2. BRAND COLLECTION & SEGMENTATION
This is achieved thanks to our brand’s
authentic image, and through the different
clothing lines we have developed.
2. BRAND COLLECTION & SEGMENTATION
DESIGN
Trendy and fun, in our European slim fit. Slightly more fashionable while remaining leisure wear,
colourful, art collabs, limited editions, headphones…
2. BRAND COLLECTION & SEGMENTATION
CLASSICS
Casual wear with a street touch, European fit. Basic and styles, clean cuts, classic graphics and
patterns, sober tones. Simplicity, tradition, sports, classicism, care for details, values.
2. BRAND COLLECTION & SEGMENTATION
STREETLIFE
Wrung’s original, core line, our version of urban wear. Bold styles in a large comfortable fit, strong
graphics inspired by graffiti, street art, hip hop, underground cultures, with a little subversive twist.
2. BRAND COLLECTION & SEGMENTATION
COLLABS Through the years we have worked with many artists, graffiti writers, photographers,
painters, rappers, DJs, tattoo artists, and brands, to create limited edition collabs.
Assassin: pioneer group of French rap, 20th anniversary limited edition jacket. Armen: french photographer and music video director, nominated at MTV music awards
2011 for ‘Best music video’. Laura Satana: world famous tattoo artist. Jay One: painter, one of the Graffiti pioneers in Europe. Blazign: graphic design agency from Paris.
Nassyo: french graffiti artist. Silvio Magaglio: french photographer. Sen2: graffiti artist from New York. Haze Wheels: European skateboard brand.
2. BRAND COLLECTION & SEGMENTATION
ACCESSORIES
The line of accessories that nicely match our clothes, adding the finishing touch to a look.
Bags, Snap backs, knitted hats, belts, gloves, wallets and more.
2. BRAND COLLECTION & SEGMENTATION
WRUNG LADY
A capsule collection aimed at young women who enjoy urban culture, break dance, music,
sneakers, graffiti and hip hop. Range includes Tshirts, baggy jeans, hoodies, leggings.
2. BRAND COLLECTION & SEGMENTATION
WRUNG KIDZ
Capsule collection of children’s wear, produced in small quantities, aimed at today’s young urban
parents who want their kids to dress just like them. Casual, comfortable and fun.
SEX: 85 % men - 15 % women
AGE: 15 to 30 years old
REVENUE: Middle
PROFILE: He / She loves fashion,
latest trends, new technologies, iphone,
facebook, twitter, vimeo, instagram,
music, hip hop, graffiti, urban culture,
cinema, 20th century pop icons, travelling
and leisure, meet people and have fun.
He or she enjoys to live in a distinctive
group, to exchange, to move fast.
He or she is ready to pay for design,
quality products, and a meaningful
brand with a strong image.
4. TARGET CONSUMER
Fashion Sport
High Price
Low Price
New Era
WRUNG
Carhartt
Adidas Originals
DC Shoes
Ecko
5. BRAND POSITIONING
Obey
Nike SB
Crooks & Castle
Supreme
Vans
Bathing Ape
South Pole
Forever21
H&M
LIFESTYLE
We represent the urban way of life
of a mixed generation with global
fashion influences, inspired by music,
hip hop, graffiti and sneakers trends.
This concept is experienced by
a strong presence among early
adopters, hip journalists, famous
musicians, artists, athletes and
development partnerships with
concept stores all over Europe.
6. BRAND VALUES
ART & CULTURE
The Wrung brand was created
by Graffiti artists.
For 15 years we followed this track
with many co-branding and collabs
with painters, photographers, musicians,
being for design apparel or exhibitions
of talents in our shops, through
showcases, tours, and videos.
6. BRAND VALUES
FASHION
We are a well structured brand
with different collections and spirits,
through our lines Classics, Streetlife,
and Design.
Thanks to our solid experience,
Wrung has become France’s top
brand on this market, and a leader
in Europe for the streetwear
fashion segment.
6. BRAND VALUES
AUTHENTICITY
Wrung is the only french brand
to have succeeded and increased
for 15 years, in a young market
that requests a strong brand image.
Our success results from a carefully
monitored image, and a strong desire
to widespread our target consumer
without cutting our «underground» roots.
6. BRAND VALUES
120 selected retailers in France including:
4 Flagship Stores in France
20 in French carribean islands
200 selected retailers in Europe, including:
60 in Spain (2 License Stores in Spain)
40 in Scandinavia (Denmark, Sweden)
20 in Germany
10 in Switzerland
10 in Russia
10 in Poland
10 in Belgium
10 in Italy
Recent ventures include Canada, Algeria,
Senegal, Armenia.
7. STORES & GEOGRAPHIC IMPLEMENTATION
Wrung’s customers network is originally
based on selected independent retailers
but also consists of chain stores, mail
order catalogs, and online shops.
Our brand’s scope still aims at
urban young men, and goes from
classic streetwear, to hip hop clothing,
sports wear, skate and ride, casual wear,
lifestyle and fashion.
As we have a specific image,
Wrung requires commercial partnerships
with solid marketing and a good
understanding of our brand.
7. STORES & GEOGRAPHIC IMPLEMENTATION
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