presentation to staff
Post on 15-Apr-2017
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MEMBERS ONLY 2.0An Introduction to the Revamped Members-Only
Newsletter
by Roshanda Cummings (Community Catalyst) and Melissa Cetlin (Worktrade Designer)
PURPOSE
The purpose of the Members Newsletter is to:
1. Create and maintain trust between Impact Hub Oakland and its
customers;
2. Provide the community a narrative about itself;
3. Inform members about conditions that may impact their experience;
4. Provide connection to other members and the greater impact
ecosystem.
REVAMP
HEADERNew, contemporary header with imagery and graphics that illustrates our swag
ANNOUNCEMENTS Prioritized placement for company announcements using a highlighted background
MEMBER OF THE MONTH
Monthly area to highlight
super members
REVAMP
PERSONAL ADDRESSA section to sincerely address our members each week (when we’re not making announcements)
SIGNATURE Branded sign-off from the Impact Hub Oakland Team
PARTNERSOR LOCAL
SPOTLIGHTA rotating section to highlight
IHO partners or local grub
REVAMP
WEEK IN REVIEW A new way to keep members connected to the greater narrative of their community from week to week.
WEEK IN PREVIEW A creative way to showcase 4 events that would be highly valuable for members to check out this week
REVAMP
CONTENT FROM THE COMMUNITYAn area for members to hear from other members, Hub staff, or icons in the Impact industry, in valuable ways:
● Mini-blogs● Interviews● Opinion
pieces● Behind-the-
scenes glimpses of IHO
EARLY CLOSINGS
An organized list of early
closings
HOUSEKEEPINGwi-fi issues, door jams,
printers, dishwasher
issues
SOCIAL MEDIA LINKS
NOT PICTURED
A “Welcome New Members!” section
at the bottom or in the sidebar.Names of new members who’ve joined that week are listed with a clickable hyperlink
over their name, to redirect to their website
{ }
HOW IS THIS EVEN POSSIBLE?PLANNING AHEAD
THIS WAY1. We can set up our own events, services, deals or promotions appropriately
2. We can help members follow what’s happening week-to-week.
3. We can create ways for members to hear from each other.
4. We can provide reasons for members to visit the community frequently.
5. We can subtly influence the community by emphasizing activities and
behaviors we want to encourage.
6. We can provide something really valuable to our members each week.
7. We can provide a feeling of “freshness” without stressing ourselves out.
For members, by members. For community, by community.
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