MEMBERS ONLY 2.0An Introduction to the Revamped Members-Only

Newsletter

by Roshanda Cummings (Community Catalyst) and Melissa Cetlin (Worktrade Designer)

PURPOSE

The purpose of the Members Newsletter is to:

1. Create and maintain trust between Impact Hub Oakland and its

customers;

2. Provide the community a narrative about itself;

3. Inform members about conditions that may impact their experience;

4. Provide connection to other members and the greater impact

ecosystem.

BASICALLY

The best content for a community is content

about the community

CURRENT

REVAMP

HEADERNew, contemporary header with imagery and graphics that illustrates our swag

ANNOUNCEMENTS Prioritized placement for company announcements using a highlighted background

MEMBER OF THE MONTH

Monthly area to highlight

super members

REVAMP

PERSONAL ADDRESSA section to sincerely address our members each week (when we’re not making announcements)

SIGNATURE Branded sign-off from the Impact Hub Oakland Team

PARTNERSOR LOCAL

SPOTLIGHTA rotating section to highlight

IHO partners or local grub

REVAMP

WEEK IN REVIEW A new way to keep members connected to the greater narrative of their community from week to week.

WEEK IN PREVIEW A creative way to showcase 4 events that would be highly valuable for members to check out this week

REVAMP

CONTENT FROM THE COMMUNITYAn area for members to hear from other members, Hub staff, or icons in the Impact industry, in valuable ways:

● Mini-blogs● Interviews● Opinion

pieces● Behind-the-

scenes glimpses of IHO

EARLY CLOSINGS

An organized list of early

closings

HOUSEKEEPINGwi-fi issues, door jams,

printers, dishwasher

issues

SOCIAL MEDIA LINKS

NOT PICTURED

A “Welcome New Members!” section

at the bottom or in the sidebar.Names of new members who’ve joined that week are listed with a clickable hyperlink

over their name, to redirect to their website

{ }

HOW IS THIS EVEN POSSIBLE?PLANNING AHEAD

THIS WAY1. We can set up our own events, services, deals or promotions appropriately

2. We can help members follow what’s happening week-to-week.

3. We can create ways for members to hear from each other.

4. We can provide reasons for members to visit the community frequently.

5. We can subtly influence the community by emphasizing activities and

behaviors we want to encourage.

6. We can provide something really valuable to our members each week.

7. We can provide a feeling of “freshness” without stressing ourselves out.

For members, by members. For community, by community.

NOW YOUR TURN

1. What do you love about the revamped template?

2. What would make it even better?