présentation english today

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is a new method to learn English.

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This new product published in recent times,

in France.

There was four months ago.

The first publication dated

the first september 2008.

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This product is sold with a french magazine of TV program recognized in France:

«télé7 jours». This weekly is published by Hachette Filipacchi Médias.

Hachette belongs to HTM and the group Lagardère.

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'English Today'

is

a commercial method.

It is not free.

We can buy 'English Today'

everywhere.

'English Today' is

for general people and

none prerequisites.

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The total price is

184,89 €.

But, with the weekly

“Tele 7 jours”,

it costs 207,99 €.

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The advertisingYou must learn English with 'English Today' beacause:

*It is the method the most sold throughout Europe.

*The french slogan is «pratique-complet-efficace» ie practical-complete-effective.

*The topics speak to everyone ie children, teenagers, men, women, seniors. The selling point is focused on the passions, hobbies people. Hachette writes: 'if you dream to understand V.O. and without subtitles.

*TOEFL test

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The training with 'English Today' lasts

twenty two weeks or

five months and two weeks ie

six months.

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So, there are twenty two packages weekly

with five levels:

*beginner (4 packages)*elementary (4 packages)*lower intermediate (4 packages)*upper intermediate (5 packages)*advanced (5 packages)

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This method is based on

a package weekly with

three teaching aids:

*one DVD

*one audio CD

*one book

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One audio CD:

*listen in the car*listen by sport*listen to the share time

Listen 'English Today' everywhere

CD takes back the DVD in sound version. It is practical and complementary.

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One book:

* the transcript of sitcom* translation* languages tables* a list of vocabulary* lessons* exercices* tests

Read 'English Today' everywhere

This book is small so it is practical. Morethan, it is complementary.

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One DVD:

To learn with multimedia.

The DVD is

on the base of the training.

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One DVD:

One DVD:

*the sitcom : TV series

*TV programs: The topics echo passions, hobbies people

*The lessons with Louise treat concepts seen in sitcom.

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Main Menu

Two lessons

Two programsTV

9-

Problems with

father

10-

Problems with

father

Let's talk-

Work-life balance

Let's talk-

Speed dating

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The sitcomThe TV series«That's life»

There are several episodes of the TV series.

This is the story about five young flatmates. They are from different countries. It is a fiction telling the adventure of these five young adults.

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A scene

of

«That's life»

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Here is Lucy.She is from Oxford. She is English.

She is sitting on the armchair.

Here is Alice.She is from Sydney. She is Australian.

She is lied down on the sofa.

Sharon and Peter Nash too.

Here is Jack.He is from America. He lived in New-York

He is writing on laptop.

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The lessons

Here is Louise. She is the teacher. She is English. She is from Cambridge where there is a famous University recognized throughout the world. She gives a speech on the learning for the week.

The lessons with Louise treat concepts seen in sitcom. Louise is our tutor.

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She IS phonING.

She IS writING.

She IS listenING.

PRESENT CONTINUOUS

DIFFERENT SCENES

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TV programs

«Let's talk»

TV programs talk about differents topics:

* cinema

* travel

*sport

*music

*weather.

These topics echo passions, hobbies

for everyone.

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'Let's talk'

is

a TV program

presented by two presenters:

Lucy Ross and Eric Brown.

Morethan, there is a great team of experts composed of seven persons:

* cinema expert

*a travel expert

*a sports expert

*a music expert

*a weather expert

* two journalists

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A scene of 'Let's talk' with the presenter Eric Bross and two journalists.

Eric Bross with the virtual board is explaining concepts seen with 'Let's talk'.

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whole immersion

'English Today'is based

on watching TV.

TWO MAIN POINTS

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It is

the traditional teaching

called

pedagogy

of the passing on knowledge.

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'English Today' is a method:

* Multimedia

* a strategy of the motivation and the motivation in learning is essential

*mobil learning

*microlearning

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To learn English with 'English Today ':

* It is not easy.

* It is not complete.

*I don't know if this method is effective for everyone.

*It is lightly funny.

*It is practical.

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However, I do not think that we can learn English with 'English Today' only.

It is a good teaching aid but we must have other teaching aids to learn English. It is neither a good nor a bad method.

It is just a teaching aid.

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Now, I think that the experts of english can analyse this method like teaching aids.

After an overview and a pedagogic analysis of 'English Today', I think a didactic analysis can be implemented.

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Here is a small extract.