presentation done by joan marti

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Clusters 2.0. How to think positive and think big in a crisis period?

Delhi, 3rd December 2010

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Clusters 2.0. Critical Mass

Furniture Microcluster

Lighting MaterialMicrocluster

Taps Microcluster

Fireplaces Microcluster

Habitat Cluster

Furniture Microcluster

Domotics Microcluster

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Clusters 2.0. Extended

Catalonia

Source:Bob Breault

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Corporate Enterpreneurship Interclusters

“Asleep” projects New Projects

DIVERSITY:fashion textiles, medical devices,

food, furniture, cosmetics, water treatment....

LEADERSHIP:key people

Clusters 2.0. Cross-sectorial

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Search for the salmons

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Personal commitment with innovationBreaking the conventional wisdom

VisionBusiness ambition

Cooperative, being accountable to the others

THEY THINK BIG, THEY THINK POSITIVE

Who are the salmons?

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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS

“Asleep” projects New Projects

DIVERSITY:fashion textiles, medical devices,

food, furniture, cosmetics, water treatment....

LEADERSHIP:key people

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Barcelona Concept Store

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SHOPPING EXPERIENCE:

• Entering a special space

• Move around the shop as if it was a trip with different stops

• Five senses interaction

• Be surprised

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2,8 million euros to set up the Barcelona concept store (off and on-line)

In a second round possible international franchises:San Francisco, Berlin, Istanbul,

Rio de Janeiro, Shanghai,Tokyo...

Barcelona Concept Store

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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS

“Asleep” Projects New Projects

DIVERSITY:fashion textiles, medical devices,

food, furniture, cosmetics, water treatment....

LEADERSHIP:key people

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EuropeisexpectedtobethecontinentwiththehighestpercentageofSeniors.

*Font:Euroestat2010.

New Horizons

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Seniors:an interesting market

New Horizons

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New company focused on SENIOR-CENTERED design to provide “cool” products and services

Although 64% of seniors define themselves as young people, most products are oriented to

“elderly people”

New Horizons

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Evaluation criteria for projects

CORPORATE ENTERPRENEURSHIP INTERCLUSTERS

ONLY PROJECTS WITH LEADERSHIP ,

ONLY BIG PROJECTS

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CORPORATE ENTERPRENEURSHIP INTERCLUSTERS

Clusters: facilitating innovation in business models

Project 1

Project NSource:Henry Chesbrough

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CLUSTERS:AN INSTRUMENT FOR HOPE

ACC1Ó A BARCELONA

Passeig de Gràcia, 12908008 Barcelona

Servei d’orientació a l’empresa902 62 77 88info@acc10.cat

ACC1Ó A CATALUNYA

Comarques CentralsTel. 938 777 379bages@acc10.cat

GironaTel. 972 940 120girona@acc10.cat

LleidaTel. 973 728 000lleida@acc10.cat

TarragonaTel. 977 251 717tarragona@acc10.cat

Terres de l’EbreTel. 977 449 333terresebre@acc10.cat

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Joan Martí EstévezManager of Cluster Development

jomarti@acc10.cat

DHANYAVAAD!!