presentation at sbp start-up conference
Post on 01-Nov-2014
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scrazzlconnecting products publications and people
- Format Fatigue- Untargeted
Scientist
- Poor ROI- Not effective
Supplier
- CTR <0.004%- Low revenue
Publisher
David Kavanagh Paul Phillips
Management Team
Opportunity
Source: SEC filings
20110
10
20
30
40
50
60
Mon
thly
Pag
evie
ws (
million
)
Reed-Elsevier
Springer
Wiley-Blackwell
Nature
OUP
PloS
Biocompare
Example 1:>200M pageviewsCPC: $2CTR: 0.4%
= $1.6M/month
2011 Total Mkt. size for marketing services in science $350M
Science AAAS
Leads(publisher)Lead
s =
$3
Leads =
$3Leads(scrazzl.com)
POEM
Perception
Perception
Optimism
Despair
Time
Elation Start-up
Emotion
Momentum
Momentum
E: david.kavanagh@scrazzl.comT: +353 (0) 1 4429454
Twitter: @dkavanaghwww.scrazzl.com
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