scrazzlconnecting products publications and people

- Format Fatigue- Untargeted

Scientist

- Poor ROI- Not effective

Supplier

- CTR <0.004%- Low revenue

Publisher

David Kavanagh Paul Phillips

Management Team

Opportunity

Source: SEC filings

20110

10

20

30

40

50

60

Mon

thly

Pag

evie

ws (

million

)

Reed-Elsevier

Springer

Wiley-Blackwell

Nature

OUP

PloS

Biocompare

Example 1:>200M pageviewsCPC: $2CTR: 0.4%

= $1.6M/month

2011 Total Mkt. size for marketing services in science $350M

Science AAAS

Leads(publisher)Lead

s =

$3

Leads =

$3Leads(scrazzl.com)

POEM

Perception

Perception

Optimism

Despair

Time

Elation Start-up

Emotion

Momentum

Momentum

E: david.kavanagh@scrazzl.comT: +353 (0) 1 4429454

Twitter: @dkavanaghwww.scrazzl.com

Questions?