presentation at sbp start-up conference

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Page 1: Presentation at SBP Start-up Conference

scrazzlconnecting products publications and people

Page 2: Presentation at SBP Start-up Conference

- Format Fatigue- Untargeted

Scientist

- Poor ROI- Not effective

Supplier

- CTR <0.004%- Low revenue

Publisher

Page 3: Presentation at SBP Start-up Conference

David Kavanagh Paul Phillips

Management Team

Page 4: Presentation at SBP Start-up Conference

Opportunity

Source: SEC filings

20110

10

20

30

40

50

60

Mon

thly

Pag

evie

ws (

million

)

Reed-Elsevier

Springer

Wiley-Blackwell

Nature

OUP

PloS

Biocompare

Example 1:>200M pageviewsCPC: $2CTR: 0.4%

= $1.6M/month

2011 Total Mkt. size for marketing services in science $350M

Science AAAS

Page 5: Presentation at SBP Start-up Conference

Leads(publisher)Lead

s =

$3

Page 6: Presentation at SBP Start-up Conference

Leads =

$3Leads(scrazzl.com)

Page 7: Presentation at SBP Start-up Conference

POEM

Page 8: Presentation at SBP Start-up Conference

Perception

Perception

Page 9: Presentation at SBP Start-up Conference

Optimism

Page 10: Presentation at SBP Start-up Conference

Despair

Time

Elation Start-up

Emotion

Page 11: Presentation at SBP Start-up Conference

Momentum

Momentum

Page 12: Presentation at SBP Start-up Conference

E: [email protected]: +353 (0) 1 4429454

Twitter: @dkavanaghwww.scrazzl.com

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