preparing for 1st design sprint

wwwnewhaircutcom

Preparing Your First Design Sprint

Jay MeloneCEO

To help you understand the process of a design sprint

OBJECTIVE

What is a Design Sprint

A 5-day design framework for validating ideas and solving big

challenges

Under what conditions should you run a sprint

When yoursquore trying to move fast

When big challenges need solving

When yoursquore stuck

How can a sprint help with digital projects

To validate new features

To validate entirely new solutions

To validate new markets

Mon Tues Wed Thur Fri

UNDERSTAND IDEATE DECIDE PROTOTYPE TEST

DESIGN SPRINT WEEK

FACILITATOR MARKETING EXPERT

TECH EXPERT DESIGN EXPERTFINANCIAL EXPERT

DECIDER

DESIGN SPRINT TEAM

2Honor the Facilitatorrsquos directions

DESIGN SPRINT RULES

The Decider ultimately decides

No devices in the room

1 3

Improve the gift shopping experience

A SPECIFIC CHALLENGE GIFTY

Why was this worth solving

We all buy gifts for friends amp family

Wersquove all forgotten to buy at least 1 gift

Buying gifts is time-consuming

Buying the perfect gift is hard

Monday = Map

Imagine where you want to be in 6-12 months from now Remove all limitations

SET A LONG TERM GOAL

Help people buy the perfect gift for every occasion

GIFTYS LONG TERM GOAL

SPRINT QUESTIONS

To meet our long-term goal what has to be true

What would both success and failure look like

How will we measure success (KPIs)

ldquoHELP PEOPLE BUY THE PERFECT GIFT FOR EVERY OCCASIONrdquo

Will the app recommend suitable gifts

Will we be able to get the best deals

Will people share their personal information

Will the users trust the app

Will searching be easy

Make a mapKeep it simple five to fifteen steps

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Ste9835891 Ste9835892

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Cus983619983585983579983541r 2

ldquoHELP PEOPLE BUY THE PERFECT GIFT FOR EVERY OCCASIONrdquo

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Ask the expertsInterview experts on your sprint team and guests

from the outside

How might weWith this technique you take notes in the form of a

question beginning with the words ldquoHow might we rdquo

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ldquoHELP PEOPLE BUY THE PERFECT GIFT FOR EVERY OCCASIONrdquo

Pick a target

Tuesday = Sketch

Lightning DemosResearch and collect outside inspiration

The Four-Step Sketch EVERYONE SKETCHES

11

2

2 3 4

TAKE NOTES DODDLE IDEAS CRAZY 8s SOLUTIONS

Crazy 8sEach person takes his or her strongest ideas and

rapidly sketches 8 variations in 8 minutes

Solution Sketch

Make it self-explanatory

Keep it anonymous + catchy

Ugly is ok

Language is important

Wednesday = Decide

Picking WinnersHang solutions on walls silently review stickies ftw

critique as a group vote

StoryboardTurn the winning sketch(es) into a storyboard

Thursday = Prototype

PrototypeTurn the storyboard into a realistic prototype

Try tools the whole team is familiar with

Assign Prototyping Roles

ASSET COLLECTOR BUILDER STITCHER

AA

WORDSMITH INTERVIEWER

Friday = Test

Test PrototypeFive 1-on-1 customer interviews will reveal patterns

What are the possible outcomes of a sprint

Successfully validated

Partially validated

Invalidated

Meet DucoYour practical guide to running your own design sprints

duconewhaircutcom

QampA

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designsprintnewhaircutcom

jaymelone | jaynewhaircutcom

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