pragmatic research – lean ux beyond validation (uxcamp london 2013)
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PRAGMATIC RESEARCHLean UX beyond validation
Michel Jansen
@dawuss
Ain’t nobody got time for that!
The only constant is change– Heraclitus
1. Build MVP 2. Validate 3. Iterate
assumptions(a.k.a. hypotheses)
building the right thing &
building the thing right
facts > assumptions
who what why how
facts > assumptions
who are my users?
who are my competitor’s users?
what do they hate about it?
what are their behaviours, their motivations and attitudes?
online field research
Loves food
Loves food
Refuses to give up food she enjoys
Expects healthy food to be affordable, tasty and easy to prepare
use the product, Luke
data
search data
Grounded Theory
develop an understanding of experience from the ground up, step by step, through successive levels of analysis, that is based
on observations.
PRAGMATIC RESEARCHLean UX beyond validation
Michel Jansen
@dawuss
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