practical content marketing

Practical Content Marketing12 content marketing tactics you can implement today to increase

engagement and grow your business.

Create content consistent with your strategy

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Focus on high converting traffic sources

• Forget vanity metrics

• Look at conversion rates to find your best traffic sources

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Get to know your customers

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• Their problems and desires •Where they hang

out online•What other

content they like

Have a relevant and compelling offer

•Use an opt in bribe

• If you can customize the bribe to each post

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Test conversion locations

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Write like a copywriter not a blogger

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Measure actionable data

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Copy yourself

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Look at your highest impact content and re-produce the structure on other posts

Copy others

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Look at the structure of other successful posts and create new content based on it.

Get your design right

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Ditch your recent posts widget

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R e p l a c e i t w i t h a manually curated ‘Top p o s t s ’ w i d g e t t h a t includes links to your m o s t s h a r a b l e a n d highest converting posts.

Create great content not good content

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Understand your audience and what content drives them to action with Informly. Check it out now

Grab the full version of this ebook for free

You can get the full version of this free ebook from inform.ly/practicalcontent