practical content marketing

Practical Content Marketing12 content marketing tactics you can implement today to increase

engagement and grow your business.

Create content consistent with your strategy

People and site analytics for content marketers - Check it out now

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Focus on high converting traffic sources

• Forget vanity metrics

• Look at conversion rates to find your best traffic sources




Get to know your customers


• Their problems and desires •Where they hang

out online•What other

content they like



Have a relevant and compelling offer

•Use an opt in bribe

• If you can customize the bribe to each post




Test conversion locations




Write like a copywriter not a blogger




Measure actionable data




Copy yourself


Look at your highest impact content and re-produce the structure on other posts



Copy others


Look at the structure of other successful posts and create new content based on it.



Get your design right




Ditch your recent posts widget


R e p l a c e i t w i t h a manually curated ‘Top p o s t s ’ w i d g e t t h a t includes links to your m o s t s h a r a b l e a n d highest converting posts.



Create great content not good content




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Grab the full version of this ebook for free

You can get the full version of this free ebook from inform.ly/practicalcontent

http://inform.ly/practical-content-marketing-free-ebook

http://inform.ly/practical-content-marketing-free-ebook

http://inform.ly/practicalcontent

http://inform.ly/practicalcontent

practical content marketing

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