pr 2.0: mixing business with social media

mixing businesswith social media04.24.08

pr 2.0

content is changing

content creation tools

increasing in power, ease of use

decreasing in cost

no longer a barrier to entry

use for the right reasons

communication channels

increasing2

delivering more messages─ news releases (2K+ daily, 520K+ annually)

receiving greater scrutiny

attention span

decreasing3

requires instant comprehension─ an efficient, effective message

EVERYTHING’S abbreviated─ spelling, board games, trips to the mall

public relations is changing

““It is not the strongest of the speciesIt is not the strongest of the species

that survive, nor the most intelligent,that survive, nor the most intelligent,

but the one most responsive to but the one most responsive to

change.change.””

—— Charles DarwinCharles Darwin

who ownsyour brand?

brand bliss

or blasphemy?

photo sharing

or photo stealing?

participation/conversation

brings you to audience

evolving

a/v increase engagement

BIG pr opportunity

Jeep Experience

customer service?

customer service

the steps

listen. it all starts with Google

define. map out the niches relevant to your audience

participate. generate content, comment, communicate

conversation. the end result of your efforts

experiment

KevinDugan