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• Established in 1963• Founded by Mary Kay Ash• Markets cosmetics• HQ situated at Dallas, Texas • Ours is one of the largest direct seller

firm• Sales figure exceeds $2.5 billion• Sales force is 1.6 million

At a glance-

Direct Selling

• Sell products or services directly to customers through Independent Consultants. It allows consultants to connect with customers one-on-one or in groups etc.

• Independent consultants, distributors or representatives

• Viable for all age groups, genders and income levels

• Good opportunity for women who want flexibility and control

Why Mary Kay-

• Flexibility • Environment – Rewards and

Recognition• Earn trips around the world• Best Business plan in direct selling

business• Expert skin care and beauty advice• Customized service on the customer’s

terms• “try before you buy” opportunity

Corporate Culture at Mary Kay

• Golden rule - “do unto others as you would have them do unto you”

• Go Give Spirit – given to the Sales Directors who work for others, help others.

• Priorities – first God, second Family and third career.

• Praise to Success – at Mary Kay we praise women by making them feel important.

How to join

– Approaching Independent beauty Consultant

– Filling agreement form

What you get

– A starter kit– Contains products and business

material

Starter Kit Contains

• Costs Rs. 750• Botanical Formula 2 cleanser • Botanical Formula 2 Moisturizer• A Welcome Letter• The Look Book• Consultant Order Form• Applause• Flip Chart• Bag

Discount Structure

Section 1 (includes all Mary Kay Skin Care and Color products range)

• Discount is given on cumulative retail price

• Plus courier charges

Slab of discount-

Section 2 (includes- business tools like mirrors, tissues, samples etc.)

Purchase (Rs.)

Discount % Courier Charges

0- 2499 0% 1502500- 4999 20% 755000- 9999 25% 5010000- above

30% free

• No discount is given on section 2 products. • Sold on MRP only

Start Your Business

It has four programs for New Independent Beauty Consultants:

– ESRS – NCBP and Monthly ordering bonus– Perfect Start and Power Start– Ladder of Success

Monthly ordering Bonus

Increase target to 12k

• You will get products for Rs. 2 on a cumulative order of Rs. 12000 and above.

• It is a bonus program, which is on monthly basis. The products keeps on changing.

Increase target to 18k

• You will get products for Rs. 1 on a cumulative order of Rs. 18000 and above.

• Here also the products keeps on changing. But the amount is higher than that of 12k target bonus.

Perfect Start

– Action• 10 skin care classes and 15 customers in first 2

weeks• Reward – Certificate of achievement

Power Start– Action• 20 skin care classes and 30 customers in first

month• Reward- Certificate of achievement

Booking Appointments

Booking of Facials and Skin Care Classes

– Booking Appointments– Coaching – Hostess Incentives ( credit program)

Know your Customer

Steps to understand your customer-– Ask– Listen– Learn

Skin Care Classes

It is the backbone of Mary Kay Business. Its a unique way of selling skin care and color products. Women can learn which product suits their individual needs.

• 3 + 3 + 3 formula • Pampering Sets to guests • Individual consultation• It is followed by Color Consultation- “second

appointment”

Payment Options

• Cash pick up- Deutsche Bank• Bankers check and DD• Personal Check• Cash• Debit Card and Credit Card• National Electronic Fund Transfer• Cash deposit in ICICI bank

Building a Team

• Vision of Mary Kay: women helping other women

• By offering products and by sharing business opportunity with other women

• Inspiring women by sharing your I- story• You can also build team by following Four-

Point Recruitment Plan

Four-Point Recruitment Plan

• Ask the hostess to suggest the potential members• Tell your I- story • Share Mary Kay opportunity with the hostess and at

least one guest• Offer your hostess a special gift for every person she

suggests who becomes a member

Avenues of Income

People are interested in extra money which they can make as an Independent Beauty Consultant. There are three avenues of income open for them :

– Product marketing– Team building– Leadership (unit)

Team building and leadership grow out of product sales. Hence product sales is the foundation.

Independent Beauty Consultant gets

• Discounts • Company promos• Education

Career Path

It includes– Independent beauty consultant– Senior Consultant- 1 to 2 active team members– Team Builder- 3 to 4 active team members– Team Leader- 5 to 7 active team members– Future Independent Sales Director- 8 or more personal team

members– Independent Sales Director– Independent National Sales Director

Awards

• Pins studded with gemstones• Diamond rings• Bumble Bee pins• World trips• Career car

Thank You