powerful tips for ranking well in local search - curtis r. curtis

Alternative Search Strategies

(Curtis) R. Curtis, SVP

UniversalBusinessListing.Org

CurtisRCurtis

Powerful Tips for Ranking Well in

Local Search

Still Advertising in the YellowPages?

Move Over Boys

…..There’s a New Sheriff in Town

…and His Name is “Local Search”

UniversalBusinessListing.org

Local Listings = Calls, Visits, Real SalesWhen users are looking

for a business locally –and most are – these results mostly come from listings, not Website information.

www.UBL.org offers a simple, inexpensive service that manages these listings in one place.

Go Local – Promote Local! Win Big!

Google 7-Pack

Google Maps - Pizza, Hotel Circle, San Diego

Put main keyword phrases in your Local Business profile description.

Use long-tail keywords that relate to your products /services, the brands that you carry, the locations you serve, and anything else particular to your business

Choosing/creating the right categories. Start with 1-2 of the pre-established ones before creating/adding new ones relevant to your business.

Create citations on local business listing sites. Tip: Look at your competitors, where they are cited & get similar citations.

You can optimize your maps listing by:

Bing Local – Liquor Stores, Hotel Circle, San Diego

Yahoo Local – Local Attractions, San Diego

Key Data Aggregators (whom UBL submits to)

www.UBL.org

[PLUS a Variety of Other 2nd Tier Data Aggregators]

Local Search Has Its Own Ranking Factors

So what does the local search algorithm look for:

Verified Business Listing Information

Domain & Business Name in Titles in All Maps, Especially Google

Categories in Online Yellow Pages

& Other Online Directories

& CitationsOff-Site Reviews

Inbound Links

Inbound Links

Choose Business Name & Domain Carefully

Business Name in Title Tags & Description

Business Name

Optimize About Us & Contact Us Pages

Things That Have Absolutely No Value

The Page Rank of the Domain

The Number of Links

The Score of Those Links

X

Things to Avoid

Do Not Keyword Stuff

Correct Any Inconsistency

More Great Tips

Use Your Site to Build Trust

Get Customers to Generate Positive Reviews

Link from Your Own Website – Duh!!!

Get Trusted Links

Enhanced Google Local Listings

Enhanced Yahoo Local Listings

Are You Invisible?

Over 25% of all businesses are

inaccurately listed or completely missing online where they need to be. found.

A Problem If Left Unmanaged

Businesses do not even need to have a Website to be found in these listings.

Many small businesses are under-represented –especially if they work from home or from cell or VOIP phones.

Even large businesses need to manage this process – audits show 20% of listings are inaccurate, leading to loss of business.

Local Search is not Completely Dominated By Google

Finally! A fast, effective, affordable way to ensure your business Information is accuratelylisted everywhere!

Universal Business Listing (UBL) helps your business to succeed & grow by ensuring you are listed everywhere accurately

…in Search Engines, Social Networks, Yellow Pages Directories, 411 Directory Assistance and Mobile/GPS devices.

The Ecosystem is Complex - www.UBL.org is Universal

Step 1: It’s Like Free AdvertisingThe first step in

promoting a business today is to be able to be found on the Web, Mobile Phone, 411 Directory Assistance and GPS Devices.

This is where 75% of searches occur (versus print) and the numbers are growing.

Step 2: List with www.UBL.org

Business identity & listing service, UniversalBusinessListing.org, has been firmly established as one of the

TOP 10 things a business MUST DO to ensure accurate online visibility.

UBL – Is a Key Factor In Online Marketing

Search Engines like Google, Bing, Ask and Yahoo,

Online Yellow pages like SuperPages.comand YellowPages.com

Social Networks like Yelp and MySpace

411 Directory Assistance like Verizon &and Sprint,

Mobile Phones like Apple and BlackBerry

GPS navigation devices like TomTom and OnStar.

UniversalBusinessListing.org Ensures Business are Listed in:

Single place to manage all their business listing everywhere online

Distribution to ALL major search sites as a verified source

Saves enormous time, money, and effort by not having to register in dozens of sites every year

Unlimited access and free updates any time

Data includes photos, logos, web links, product descriptions, brands carried and all critical search data

Benefits to Online Businesses:

UniversalBusinessListing.Org DistributionMobile & Internet Search

Portable & In-Car Navigation

Systems

Directory & Information

Services

Data Aggregators &

Distributors

Comprehensive Enhanced Listings

To be discoverable by searchers today, businesses need to list more than name, phone number and address.

UBL provides multiple descriptions and Industry Classifications, including Products, Services, Brands, Specialties, Certifications, Awards, Logos & Photos, Websites, Social Network & Video links, hours, payment methods, reviews and much more…

For Additional Information:

(Curtis) R. Curtis

SVP, Strategic Partnerships

Partners Site: www.UBLpro.com

Direct: 1 (206) 734-4711

Cell: 1 (604) 313-7377

CRCurtis@UBL.org

Powerful Tips for Ranking Well in Local Search