powerful tips for ranking well in local search - curtis r. curtis

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Alternative Search Strategies (Curtis) R. Curtis, SVP UniversalBusinessListing.Org CurtisRCurtis Powerful Tips for Ranking Well in Local Search

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This presentation examines what online businesses need to do to ensure they are found locally online everywhere they need to be found. It examines what are some the local search ranking factors, off page as well as on-page requirements, why customer reviews are so important and other ranking tactics for local search. It looks at what you need to do to have the right local mindset and of course, how Google scores your website for local rankings. It also discusses what tools, tactics and techniques are recommended and are successful for online businesses can utilize without having to spend a lot. Finally it looks at ways search marketers are tapping into an audience using local search engines, online yellow pages and other local search methods and how hosting companies can help their clients take the first most important step towards being found online.

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Page 1: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Alternative Search Strategies

(Curtis) R. Curtis, SVP

UniversalBusinessListing.Org

CurtisRCurtis

Powerful Tips for Ranking Well in

Local Search

Page 2: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Still Advertising in the YellowPages?

Page 3: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Move Over Boys

Page 4: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

…..There’s a New Sheriff in Town

Page 5: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

…and His Name is “Local Search”

UniversalBusinessListing.org

Page 6: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Local Listings = Calls, Visits, Real SalesWhen users are looking

for a business locally –and most are – these results mostly come from listings, not Website information.

www.UBL.org offers a simple, inexpensive service that manages these listings in one place.

Page 7: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Go Local – Promote Local! Win Big!

Page 8: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Google 7-Pack

Page 9: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Google Maps - Pizza, Hotel Circle, San Diego

Page 10: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Put main keyword phrases in your Local Business profile description.

Use long-tail keywords that relate to your products /services, the brands that you carry, the locations you serve, and anything else particular to your business

Choosing/creating the right categories. Start with 1-2 of the pre-established ones before creating/adding new ones relevant to your business.

Create citations on local business listing sites. Tip: Look at your competitors, where they are cited & get similar citations.

You can optimize your maps listing by:

Page 11: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Bing Local – Liquor Stores, Hotel Circle, San Diego

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Yahoo Local – Local Attractions, San Diego

Page 13: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Key Data Aggregators (whom UBL submits to)

www.UBL.org

[PLUS a Variety of Other 2nd Tier Data Aggregators]

Page 14: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Local Search Has Its Own Ranking Factors

So what does the local search algorithm look for:

Page 15: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Verified Business Listing Information

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Domain & Business Name in Titles in All Maps, Especially Google

Page 17: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Categories in Online Yellow Pages

& Other Online Directories

Page 18: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

& CitationsOff-Site Reviews

Page 19: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis
Page 20: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Inbound Links

Page 21: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Inbound Links

Page 22: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Choose Business Name & Domain Carefully

Page 23: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Business Name in Title Tags & Description

Page 24: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Business Name

Page 25: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Optimize About Us & Contact Us Pages

Page 26: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Things That Have Absolutely No Value

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The Page Rank of the Domain

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The Number of Links

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The Score of Those Links

X

Page 30: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Things to Avoid

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Page 32: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Do Not Keyword Stuff

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Correct Any Inconsistency

Page 34: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

More Great Tips

Use Your Site to Build Trust

Page 35: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Get Customers to Generate Positive Reviews

Page 36: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Link from Your Own Website – Duh!!!

Page 37: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Get Trusted Links

Page 38: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Enhanced Google Local Listings

Page 39: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Enhanced Yahoo Local Listings

Page 40: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Are You Invisible?

Page 41: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Over 25% of all businesses are

inaccurately listed or completely missing online where they need to be. found.

Page 42: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

A Problem If Left Unmanaged

Businesses do not even need to have a Website to be found in these listings.

Many small businesses are under-represented –especially if they work from home or from cell or VOIP phones.

Even large businesses need to manage this process – audits show 20% of listings are inaccurate, leading to loss of business.

Page 43: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Local Search is not Completely Dominated By Google

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Finally! A fast, effective, affordable way to ensure your business Information is accuratelylisted everywhere!

Universal Business Listing (UBL) helps your business to succeed & grow by ensuring you are listed everywhere accurately

…in Search Engines, Social Networks, Yellow Pages Directories, 411 Directory Assistance and Mobile/GPS devices.

Page 45: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

The Ecosystem is Complex - www.UBL.org is Universal

Page 46: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Step 1: It’s Like Free AdvertisingThe first step in

promoting a business today is to be able to be found on the Web, Mobile Phone, 411 Directory Assistance and GPS Devices.

This is where 75% of searches occur (versus print) and the numbers are growing.

Page 47: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Step 2: List with www.UBL.org

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Business identity & listing service, UniversalBusinessListing.org, has been firmly established as one of the

TOP 10 things a business MUST DO to ensure accurate online visibility.

UBL – Is a Key Factor In Online Marketing

Page 49: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

Search Engines like Google, Bing, Ask and Yahoo,

Online Yellow pages like SuperPages.comand YellowPages.com

Social Networks like Yelp and MySpace

411 Directory Assistance like Verizon &and Sprint,

Mobile Phones like Apple and BlackBerry

GPS navigation devices like TomTom and OnStar.

UniversalBusinessListing.org Ensures Business are Listed in:

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Single place to manage all their business listing everywhere online

Distribution to ALL major search sites as a verified source

Saves enormous time, money, and effort by not having to register in dozens of sites every year

Unlimited access and free updates any time

Data includes photos, logos, web links, product descriptions, brands carried and all critical search data

Benefits to Online Businesses:

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Comprehensive Enhanced Listings

To be discoverable by searchers today, businesses need to list more than name, phone number and address.

UBL provides multiple descriptions and Industry Classifications, including Products, Services, Brands, Specialties, Certifications, Awards, Logos & Photos, Websites, Social Network & Video links, hours, payment methods, reviews and much more…

Page 53: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis
Page 54: Powerful Tips for Ranking Well in Local Search - Curtis R. Curtis

For Additional Information:

(Curtis) R. Curtis

SVP, Strategic Partnerships

Partners Site: www.UBLpro.com

Direct: 1 (206) 734-4711

Cell: 1 (604) 313-7377

[email protected]

Powerful Tips for Ranking Well in Local Search