power stride

PowerStrideMotion-Powered Phone Charger

PowerStride is a small motion-powered charger that can charge your phone or tablet!

PowerStride can be worn around the ankle, attached to your Nike’s, or clipped onto your FitBit.

PowerStride

https://www.indiegogo.com/projects/misfit-shine-an-elegant-wireless-activity-tracker#/story

Customer SegmentPotential Customers Brand Partners Active people, who

walk approximately 10,000 steps per day (or more)

People who work in an active job; rarely near a charging station

People who commute by foot in a city

Athletic people

NIKE: Shoes already fit with step trackers, the PowerStride will clip into a special part of the shoe

FITBIT: People already tracking steps will have a new reward for goals

Cost Structure: startup fund (research and design), raw materials, brand/partner contract costs, people costs (designers)Key Activities: marketing strategy, factory production, shipping and deliveryKey Partners: buyers at Best Buy and Amazon

Revenue Streams: “sold with…” pricing (accessory), individually sold pricing, group rates (for corporations or fitness groups)

Cost and Revenue

First Round Interviews Marketing should

focus on large cities Product should stand

alone in use Marketing must

distinguish from other on-the-go chargers

Second Round Interviews Product should be

easy to wear Product should be

small enough to put in wallet

Product should fit all types of phones (be adaptable)

Pivots

Survey Questions: How do you charge your phone on the go? How often does your phone die while you’re out? Do you currently use a FitBit or step-tracking device? If yes, how many steps do you take in a day? How much did you pay for your last phone charger? On-the-go charger? What would you think about a step-powered charger?Survey method: EmailPeople Surveyed: Sent – 7, Responses – 4Results: Out of the five responders, four used an on-the-go charger and three used a FitBit/activity tracker. The four had paid an average of $22.00 for their chargers. The three paid an average of $110.00 for their activity trackers. Three thought that an on-the-go charger would be worth buying if they walked enough to make it worth while, while two thought that they would only purchase as an accessory.

Product Test Experiment: Survey

Brainstorming-

Product Development

http://www.amazon.com/Nike-Stand-Alone-Sensor-Kit/dp/B001L6LJJSWikipedia.com

Final Product: PowerStrideThree hours of charge per 10,000 steps taken

Power Adapter