power stride
TRANSCRIPT
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PowerStrideMotion-Powered Phone Charger
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PowerStride is a small motion-powered charger that can charge your phone or tablet!
PowerStride can be worn around the ankle, attached to your Nike’s, or clipped onto your FitBit.
PowerStride
https://www.indiegogo.com/projects/misfit-shine-an-elegant-wireless-activity-tracker#/story
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Customer SegmentPotential Customers Brand Partners Active people, who
walk approximately 10,000 steps per day (or more)
People who work in an active job; rarely near a charging station
People who commute by foot in a city
Athletic people
NIKE: Shoes already fit with step trackers, the PowerStride will clip into a special part of the shoe
FITBIT: People already tracking steps will have a new reward for goals
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Cost Structure: startup fund (research and design), raw materials, brand/partner contract costs, people costs (designers)Key Activities: marketing strategy, factory production, shipping and deliveryKey Partners: buyers at Best Buy and Amazon
Revenue Streams: “sold with…” pricing (accessory), individually sold pricing, group rates (for corporations or fitness groups)
Cost and Revenue
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First Round Interviews Marketing should
focus on large cities Product should stand
alone in use Marketing must
distinguish from other on-the-go chargers
Second Round Interviews Product should be
easy to wear Product should be
small enough to put in wallet
Product should fit all types of phones (be adaptable)
Pivots
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Survey Questions: How do you charge your phone on the go? How often does your phone die while you’re out? Do you currently use a FitBit or step-tracking device? If yes, how many steps do you take in a day? How much did you pay for your last phone charger? On-the-go charger? What would you think about a step-powered charger?Survey method: EmailPeople Surveyed: Sent – 7, Responses – 4Results: Out of the five responders, four used an on-the-go charger and three used a FitBit/activity tracker. The four had paid an average of $22.00 for their chargers. The three paid an average of $110.00 for their activity trackers. Three thought that an on-the-go charger would be worth buying if they walked enough to make it worth while, while two thought that they would only purchase as an accessory.
Product Test Experiment: Survey
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Brainstorming-
Product Development
http://www.amazon.com/Nike-Stand-Alone-Sensor-Kit/dp/B001L6LJJSWikipedia.com
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Final Product: PowerStrideThree hours of charge per 10,000 steps taken
Power Adapter