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PORTFOLIO BOOK
2015-2016 Okular Portfolio Book
PORTFOLIO BOOK / VOL .02
2013-2015
2013-2015 Okular Portfolio Book 32
INT
RO
We are a creative agency based in Jakarta, Indonesia, which specializes in branding. Every brand
has a story to tell, and we are always excited to hear yours. Even the simplest idea matters,
because great brands start with simple ideas. We listen to every little details, and together we
will craft your perfect identity. Let us work with you, not for you.
Excellence is not what we do, it is what we live by. We work with passion because we love
doing what we do, and we’ll let you be the judge. Our team consists of creative-driven
individuals with different professional backgrounds and experiences—which gives us advantage
in delivering visual creation and communication. We are Okular, and we deliver.
We are a creative agency based in Jakarta, Indonesia, which specializes in
branding. Every brand has a story to tell, and we are always excited to hear
yours. Even the simplest idea matters, because great brands start with
simple ideas. We listen to every little details, and together we will craft
your perfect identity. Let us work with you, not for you.
Excellence is not what we do, it is what we live by. We work with passion
because we love doing what we do, and we’ll let you be the judge. Our
team consists of creative-driven individuals with different professional
backgrounds and experiences—which gives us advantage in delivering visual
creation and communication. We are Okular, and we deliver.
DESIGNING THE WORLD, ONE BRAND AT A TIME.
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2013-2015 Okular Portfolio Book2013-2015 Okular Portfolio Book
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CO
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TS
BROOKLYN ALAM SUTERA
BrandingPrint DesignInteractive DesignSignage (Concept)2014
INDOSAT M2 MERCHANDISE (CONCEPT)
Print Design2015
YUKATA SUITES
BrandingPrint DesignInteractive DesignSignage (Concept)2015
01
02 08
03 09
PT. INDOFOOD SUKSES MAKMUR Tbk
Print Design2015
PERNYATAAN PERS TAHUNAN MENTERI LUAR NEGERI
Interactive Design2015
BOURBON EATERY & COFFEE
BrandingPrint Design2014
CALEIDOSCOPE BOOKPERLINDUNGAN WARGA NEGARA INDONESIA
Print Design2015
GLITCH WEBSITESInteractive Design2015
07KAYULARAS KURNIAMITRA
BrandingPrint DesignInteractive Design2014
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PT. Indofood Sukses Makmur Tbk
PT INDOFOOD SUKSES MAKMUR Tbk | PRINT DESIGN | 2015
PT. Indofood Sukses Makmur Tbk
ANNUAL REPORT PT INDOFOOD SUKSES MAKMUR Tbk
PT. Indofood Sukses Makmur Tbk is the parent
company for all Indofood business units, which
include CBP, Bogasari, Agribusiness, Distribution,
and Processed Vegetables. Okular was selected
to handle the 2014 Annual Report design. Okular
came up with the slogan “Continuous Growth For
Sustainability in Competitive Market” to reflect
Indofood current year condition. Therefore, we
designed the cover with a dandelion flowers.
Meeting the tight deadline, Okular was able to
successfully deliver the design, illustrations, editing,
and graphics as an intriguing annual report.
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PT. Indofood Sukses Makmur Tbk PT. Indofood Sukses Makmur Tbk
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PT. Indofood Sukses Makmur Tbk PT. Indofood Sukses Makmur Tbk
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KEMENTERIAN LUAR NEGERI REPUBLIK INDONESIA | INTERACTIVE DESIGN | 2015
PERNYATAAN PERS TAHUNAN MENTERI LUAR NEGERI RI
Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia
As a socialization event for Ministry of Foreign Affairs to the media, The Annual Press Statement
was held to create impact for the viewers. In 2016, for the first time the Ministry of Foreign Affairs
provided huge screens at the event, which was the perfect chance for us to explore and show off
striking imagery, good graphic design and infographic, to be presented along with the minister’s
speech. Our aim was to create new, less static experience for the viewers and to elevate the identity
of the Ministry of Foreign Affairs to be more modern and to generate acceptance in the community.
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Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia
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Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia
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KEMENTERIAN LUAR NEGERI REPUBLIK INDONESIA | PRINT DESIGN | 2015
KALEIDOSKOP BOOK PERLINDUNGAN WARGA NEGARA INDONESIA
Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia
Our concept for PWNI’s new coffee table book, Kaleidoskop,
was created with the idea to establish a new impression of the
Ministry of Foreign Affair. By generating neat composition,
the usage of interesting typography, and detailed illustration
and infographic, we were able to produce a book that is not
only appealing to read, but is also a memorable piece for the
Ministry of Foreign Affair’s guests to bring home.
03
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2013-2015 2013-2015Okular Portfolio Book Okular Portfolio Book
Kementerian Luar Negeri Republik Indonesia Kementerian Luar Negeri Republik Indonesia
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KSO WASKITA | BRANDING, PRINT DESIGN, INTERACTIVE DESIGN, SIGNAGE (CONCEPT) | 2015BROOKLYN ALAM SUTERA
Brooklyn Alam Sutera Brooklyn Alam Sutera
Brooklyn apartment at alam sutera is a 30-storey
apartment project managed by kso waskita triniti. The
challenge was to create the logo and its branding to have
the modern and luxury feel and suitable for its young
professionals target market.
Okular was inspired by the b shape brooklyn building to
design its logo. The layers, dark blue color, and glassy
appearance are all picked to represent comforting
impression and elegant lifestyle of brooklyn alam sutera.
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COLOR USAGE - CMYK & RGBMAIN TYPEFACE - SPECULUM REGULAR SECONDARY TYPEFACE - NOVACENTO WIDE
BODYCOPY TYPEFACE - KLAVIKA REGULAR
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abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz1234567890&
ABCDEFGhIJKLMNOPqRSTUVWxYzabcdefghijklmnopqrstuvwxyz1234567890&
Brooklyn Alam Sutera
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Brooklyn Alam SuteraBrooklyn Alam Sutera
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Brooklyn Alam SuteraBrooklyn Alam Sutera
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Brooklyn Alam SuteraBrooklyn Alam Sutera
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INDOSAT M2 | PRINT DESIGN | 2015
INDOSAT M2 MERCHANDISE (CONCEPT)
Indosat M2 Indosat M2
The idea of designing the calendar for
Indosat M2 is to give a fresh approach
for the company toward their customers
or potential clients. From the concept
of “Communication is Part of Life”, we
want to convey the message that the
need of communication technology
is inevitable. Communication has
become the primary need of our daily
life and it is presented by resembling
the communication icons or symbols
into the daily objects that we often see
around us.
2015-2016
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Indosat M2Indosat M2
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TRINITI | BRANDING, PRINT DESIGN, INTERACTIVE DESIGN, SIGNAGE (CONCEPT) | 2015
YUKATA SUITES
Triniti
Yukata Suites is a 32-storey apartment building located at
an area of 5000 m2 with investment value of Rp 900 billion.
It is a luxury apartment with Japanese notion and ambiance
from the materials, design, and appliances. Yukata Suites
was designed by one of Poland’s top architect and was
developed by Triniti Group and Waskita Karya Realty.
Japanese design is known for its minimalism and the details
in craftmenships. Inspired by the Japanese style, we want
to create the identity of yukata to be a luxurious brand
for property. Through the research, we notice that many
prestigous brands use the initial of the brand name to be
the logo of the product. In this case, the use of the initial no
longer become just a logo but a signature for the brand.
Triniti
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COLOR USAGE - CMYK & RGB CORPORATE FONTS - KLAVIKA
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KLAVIKA LIGHT
KLAVIKA MEDIUM ITALIC KLAVIKA BOLD
KLAVIKA LIGHT ITALIC
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KLAVIKA BOLD ITALIC KLAVIKA REGULAR
KLAVIKA REGULAR ITALIC KLAVIKA MEDIUM
Triniti Triniti
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Triniti Triniti
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Triniti Triniti
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Triniti Triniti
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KAYULARAS KURNIAMITRA | BRANDING | 2014
KAYULARAS KURNIAMITRA
Kayularas is an interior and furniture company based in jakarta.
With its growing capacities and new management, kayularas
needed a new identity to support its vision and mission.
With its growing capacity and ability, Kayularas came to Okular
to rebrand their image as a fresh and modern company. Okular
designed their new sleek and modern logo, which was inspired
by a tree and Kayularas Kurniamitra (KK) name. In addition, we
developed the stationary and the website to be aligned with the
branding.
Kayularas Kurnniamitra Kayularas Kurniamitra
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Kayularas Kurnniamitra Kayularas Kurniamitra
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Kayularas Kurnniamitra Kayularas Kurniamitra
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Bourbon Eatery & Coffee Bourbon Eatery & Coffee
BOURBON EATERY & COFFEE | BRANDING | 2014
BOURBON EATERY & COFFEE
C
M
Y
K
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K
C
M
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R
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B R
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Bourbon Eatery & Coffee is a new restaurant located at
Mall Alam Sutera, Serpong. The client wanted the logo
and branding to be modern, fresh, and authentic. Our idea
is to create a fresh, widely known logo which represents
the philosophy of the word bourbon itself. Our pick was
a typography-based logo, created to deliver a significant
impression of Bourbon Coffee and Eatery to reach a
wider target market. The usage of earth color and some
illustration then was generated to complement the design
of Bourbon’s logo.
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Bourbon Eatery & Coffee Bourbon Eatery & Coffee
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GLITCh NETWORK | WEB DESIGN | 2015
GLITCH NETWORK
Glitch Websites Glitch Websites
Glitch is a creative factory which work consists of concept art,
figurines, art gallery, and other expanding creative business units.
In this project, Okular is assigned to build company profile website
and E-Commerce website for Glitch. Based on its branding, the
websites are designed through the influence of digital world.
Both website are detailed with digital ornaments and decorated
in vibrant colors. The overall layout of the websites are meant to
deliver the energy of modern world.
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Glitch Websites Glitch Websites
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Glitch Websites Glitch Websites
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Glitch Websites Glitch Websites
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Thank you for your attention
Feel free to contact us to discuss on how we may help you in establishing your venture
contact@okular.co.id www.facebook.com/okulardesign
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