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+ 91 9662365298

artpooja12@yahoo.com

Microsoft Office Word, Power Point, Excel

effective team - work, good listener & communicator, organised, initiative, punctual, time management

calligraphy + freehand sketching + music +book - binding + photography + new stuff + photo

manipulation + jewellery making + wacom fun

HindiEnglish

pooja.y@nid.edu

2005-2006

2007-2008

City Montessori Hign School, Lucknow

i am a graphic designer with a multi-disciplinary spirit who enjoys combining my literary skills with a strong

design backround and a team player with a strong desire to enhance my skils while contributing a fresh, young,

perspective to every project

City Montessori Hign School, Lucknow

National Institute of Design, Ahmedabad

INTERNSHIP - INDI DESIGN, Pune

Photoshop Illustrator Indesign

http://www.behance.net/poojayadav

PUBLICATION

PACKAGING

TYPO

GRAP

HYY

PRINT

PHOTOGRAPHY

BRANDING

ILLUSTRATION

2009-2012 / current

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N

+91 9662365298pooja.y@nid.edubook cover design

book cover design for one of the inhouse publication of National Institute of Design. The design layout tends to be simple and subtle and very cost effective.

designed a book selling the script of an film “Django Unchained”. The book is self hard bound with leather cover, title letterpressed and printed on brown paper to bring out the mood and character of the script.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N

+91 9662365298pooja.y@nid.edu film script book design

brochure design for an ngo “Dastkar” , promoting its take on women empowerment.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N

+91 9662365298pooja.y@nid.edu brochure design

the book is the collection of poetries of “Kabir Das, Mira Bai, Rabindranath Tagore. There are hand done illustrations for each poet. The book is binded by me using soft textured paper for the content and for cover page a intricate motif based paper is used which exemplifies the feeling and deepness of the poems.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N

+91 9662365298pooja.y@nid.edupoetry book design

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N

+91 9662365298pooja.y@nid.edu redesign of pool magazine

Internship work - INDI DESIGN, puneProject- redesign of the POOL magazine

Pool magazine is the India’s first design magazine and i was involved in the redesigning of the magazine. Also worked on the masthead of the magazine with lot of other inside pages and advertisements.

designed a book selling the script of an film “Django Unchained”. The book is self hard bound with leather cover, title letterpressed and printed on brown paper to bring out the mood and character of the script.

THE U

SE AN

D A

BU

SE OF A

NIM

ALS

Zoe Richmond-W

atsonM

AC

DO

NA

LD

“Therearelawsthatpreventordinarypeoplefrombeatingtheirdogstodeath,butascientistcandoitwithimpunity”PeterSingerinAnimalLiberation

“Animalsaretreatedlikemachinesthatconvertlow-pricedfodderintohigh-pricedflesh”PeterSingerinAnimalLiberation

“Bullfightingisnothingbuttheslowandsadisticperversityoftorturingananimaltodeath”InternationalCouncilAgainstbullfighting

“RuthlessbreedershaveturnedtheCockerSpanielintoapschyopath”RogerMugford,animalbehaviourconsultant“Ahundredtimesasmanyanimalsarekilledtoeatasareusedinexperiments”Researchscientist“Factoryfarmanimalsaredeprievedofeverythingthatmakeslifeworthliving”PeterRoberts,CompassioninWorldFarming

ZoeRichmond-Watson

THE POWER OF MAN, SUFFERINFG OF ANIMAL AND THE CALL TO MERCY

THE USE AND ABUSE OF ANIMALS

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N

+91 9662365298pooja.y@nid.edu book jacket design

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N

+91 9662365298pooja.y@nid.edu logo design for credit lending company

Logo design for “Kaveri Credit Investment Pvt. Ltd.”The company is a credit lending company for small scale traders.The logo is inspired from the word ‘kaveri’ and represents the four pillars of the company, progessing metaphorised as waves and circle metaphorised as the rising and suc cessful people.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N

+91 9662365298pooja.y@nid.edu logo design for human rights

Logo design for “Human Rights” portraying the message of love and equality of human race

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N

+91 9662365298pooja.y@nid.edu logo design for an website

Logo design for Picharity.Picharity is a non profit organisation which offers the opportunity to receive high quality prints of photos taken by both professional and aspiring photographers, all for a good price and a good cause.

picharity website

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N

+91 9662365298pooja.y@nid.edu logo design for a library in gujrat

C A L L L I B R A R Y

Logo design for Calllibrary.Calllibrary is Gujarat’s first online circulating library service which offers features like free delivery & pick service within 24 hours, order books by web or phone, no due date & late charges, 25000+ original & brand new titles for all ages & professionals, etc. The library is cel-ebrating its 3rd year with 3000+ members and 15+ corporate ac counts

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I D E N T I T Y D E S I G N

+91 9662365298pooja.y@nid.edulogo+brand stationary

,. . . . .

its not just for today, its FOR EVERYDAY.. .

Classroom project ( live project )

Branding an upcoming open space cafe at satellite road, Ahemadabad. The cafe name is “chaai cutting” which would offer unique variants of tea. The brand wanted to promote tea over other similar drinks beside its business objectives. The brand is an umbrella brand under the company “Amazing V Enterprise.

brand identity

f/54, amaltas appt, b/h fun republic, satellite,ahmedabad - 380015

v.amazing@gmail.com

+91 9898016164

its not just for today, its FOR EVERYDAY...

f/54, amaltas appt, b/h fun republic, satellite,ahmedabad - 380015

v.amazing@gmail.com

+91 9898016164

+ 91 9898016164

f/54, amaltas appt,b/h fun republic,satellite,

ahmedabad -380015

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I D E N T I T Y

+91 9662365298pooja.y@nid.edu logo+brand stationary

Classroom project ( live project )

Branding an another upcoming open space cafe at satellite road, Ahemadabad. The cafe name is “Shaakes & Smoothys” which would offer the best smoothies, shakes and fresh fruit juices in and around the location. This is the second umbrella brand of the company ‘Amazing V Enterprise’

brand identity

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I D E N T I T Y

+91 9662365298pooja.y@nid.edu brand merchandise

both the above brands combined while executing merchandise, as both being the umbrella brands andset up at a same physical location. At merchandising

level and promotional level both the brands wereworked together.

TEA BREAKTIME

chaai cutting - 8basil chaai - 12masala chaai - 15black diet chaai - 15 organic chaai - 25masala milk - 35

ICE TEA

lemon ice tea - 29strawberry ice tea - 29apple ice tea - 29peach ice tea - 29

A FRESH TREAT

smiley - 10italian pizza - 40punjabi paneer pizza - 49cheese corn pizza - 49fruit pizza - 59sky chef’s sandwich - 40kids special - 59

TM

SHAAKES

choco five star - 49cadbury meetha - 59mini gems - 59crunchy kitkat- 59farmars - 69bouncing bounty- 69naughty fruit & nut - 79bourville health - 79toblerone twist - 89ferrocher twirl - 99

JUICES

lovin’ lemonade - 49pineapple punch - 49purr-fect pineapple - 49pineapple picnic - 59hot sea delight - 59pomegranate magic - 69orange blossom - 69apple login - 69beetel inside - 69rosy apple - 79kiwi berry black - 79kiwi wifi - 79sunshine strapple - 89pink punch berry - 89

SMOOTHIES

banana bank - 69blue lagoon mafia - 69monkey business - 79golden pearl - 79purple fresh - 89strawberry sequel - 89peanut passion - 89leche-con-frutas - 99fruit fragrance - 99berry bonaza - 109

TM

TM

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O T Y P O G R A P H Y

+91 9662365298pooja.y@nid.edu don- typeface design

DON. a proposal for Gujarati typeface

Mohita, Amrita, Pooja, Anurag, Fazal Letter Design,Sem.3,Graphic Design 2010-11Guide: Tarun Deep Girdher

NECK

SHOULDER

TAIL

COUNTER GIVING THE TEAR SHAPED COUNTER GIVERS THE FORM MORE FLUID STRUCTURE

THE TAIL IS AN IMPORTANT FEATURE IN GUJARATI LANGUAGE AND BY GIVING THIS ‘FIREBACK’ FORM TO THE TAIL , THE TYPEFACE LOOK BOLD AND ROBUST

THE CROSSBAR MEETS THE TOP OF THE STEM MAKING A SHOULDER

REMOVING THE LOOP FROM THE LETTER WHERE A FIREBACK IS HAPPENING GIVES THE CHARACTER A BETTER FORM

DON - a proposal for gujrati typefaceDesigned a proposed gujrati ypeface from taking inspiration from the hand lettered gujrati characters.

ATTATCHED VERTICAL BARS AND HORIZONTAL CURVES

ATTATCHED VERTICAL BAR ANDCURVED STROKES

DETATCHED VERTICAL BARS

ATTATCHED VERTICAL BAR AND COMPOUND CURVES

ATTATCHED VERTICAL BAR AND HORIZONTAL CONNECTORS

COMPOUND CURVES

CLOSED COMPOUND CURVES

CENTRAL VERTICAL BAR

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I L L U S T R AT I O N

+91 9662365298pooja.y@nid.edu theme based illustration

Series of illustration done for the poetry book which talks about the poet and their poems.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I L L U S T R AT I O N

+91 9662365298pooja.y@nid.edu various illustration

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I L L U S T R AT I O N

+91 9662365298pooja.y@nid.edu doodling

Random doodlings done during class lectures, free time, anywhere & anytime.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P O S T E R D E S I G N

+91 9662365298pooja.y@nid.edu promotional posters

PREPARE TO TOUCH THE

BE

Sky

Poster design for one of the organisation name ‘uddan’ representing their aim.

Poster design for the promotion of the film ’ati’ directed by my friend.

Poster design for the ngo called ‘dastkar’ for promoting their work.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P O S T E R D E S I G N

+91 9662365298pooja.y@nid.edu print advertisements for pool magazine

Worked on the series of print advertisement of the newely start up wing of indi design (indi research) for the inhouse production of pool magazine.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O PAC K AG I N G D E S I G N

+91 9662365298pooja.y@nid.edu re-packaging toothbrush

Re-pacakaging an product- toothbrushThe concept was to get away from the current plastic packaging of toothbrush which becomes useless once the pack is opened.

Thus i came up with something completely eco-friendly, very gsm paper box with wax coating which would be multi-purpose./ packaging cum display/ display cum travellers toothbrush box that will ensure hygeine of the

brush during travelling

Also the mehanism is quiet simple with a push up system on thre bottom for easy taking out of brush with simple locking system.

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O PAC K AG I N G D E S I G N

+91 9662365298pooja.y@nid.edu packaging for any khadi product

Packaging some KHADI product.I choose a detergent soap for which there was no packaging at all.

Product : super sanatan soap (detergent soap)Packaging Done For : two items - single soap

- pack of three soaps

Material Used : brown paper

(to bring out the essence of Khadi

& reduce the cost,two colorprinting )

Value Addition : free soapdish

(eco-friendly soapdish made of bembo which be used in a conventional way or by fixing it to soap as a grip to use soap)

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O O T H E R S : J E W E L L E RY D E S I G N

+91 9662365298pooja.y@nid.edu contemporary textile jewellery

Inspiration : spiralsMaterial : self-dyed felt

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y

+91 9662365298pooja.y@nid.edu nature photography

The particular won prize and was also exhibited at “Ahmedabad Management Association”. The event was organised by ‘Reserach Foundation Goverance in India’

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y

+91 9662365298pooja.y@nid.edu product/studio photography

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y

+91 9662365298pooja.y@nid.edu experimental photography

P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y

+91 9662365298pooja.y@nid.edu photography

T H A N K Y O U