portfolio
DESCRIPTION
works done during my academic yearsTRANSCRIPT
P O R T F O L I O
G R A P H I C D E S I G N
P O O J A Y A D A V
H E L L O
C U R R I C U L U M V I T A E
P O O J A Y A D A V
C R E A T I V E F I E L D S
E D U C A T I O N
E X P E R E N I C E
C O N T A C T
L A N G U A G E S
I N T E R E S T S
S K I L L S G A I N E D
other softwares
cognitive skills
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+ 91 9662365298
Microsoft Office Word, Power Point, Excel
effective team - work, good listener & communicator, organised, initiative, punctual, time management
calligraphy + freehand sketching + music +book - binding + photography + new stuff + photo
manipulation + jewellery making + wacom fun
HindiEnglish
2005-2006
2007-2008
City Montessori Hign School, Lucknow
i am a graphic designer with a multi-disciplinary spirit who enjoys combining my literary skills with a strong
design backround and a team player with a strong desire to enhance my skils while contributing a fresh, young,
perspective to every project
City Montessori Hign School, Lucknow
National Institute of Design, Ahmedabad
INTERNSHIP - INDI DESIGN, Pune
Photoshop Illustrator Indesign
http://www.behance.net/poojayadav
PUBLICATION
PACKAGING
TYPO
GRAP
HYY
PHOTOGRAPHY
BRANDING
ILLUSTRATION
2009-2012 / current
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N
+91 [email protected] cover design
book cover design for one of the inhouse publication of National Institute of Design. The design layout tends to be simple and subtle and very cost effective.
designed a book selling the script of an film “Django Unchained”. The book is self hard bound with leather cover, title letterpressed and printed on brown paper to bring out the mood and character of the script.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N
+91 [email protected] film script book design
brochure design for an ngo “Dastkar” , promoting its take on women empowerment.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N
+91 [email protected] brochure design
the book is the collection of poetries of “Kabir Das, Mira Bai, Rabindranath Tagore. There are hand done illustrations for each poet. The book is binded by me using soft textured paper for the content and for cover page a intricate motif based paper is used which exemplifies the feeling and deepness of the poems.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N
+91 [email protected] book design
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N
+91 [email protected] redesign of pool magazine
Internship work - INDI DESIGN, puneProject- redesign of the POOL magazine
Pool magazine is the India’s first design magazine and i was involved in the redesigning of the magazine. Also worked on the masthead of the magazine with lot of other inside pages and advertisements.
designed a book selling the script of an film “Django Unchained”. The book is self hard bound with leather cover, title letterpressed and printed on brown paper to bring out the mood and character of the script.
THE U
SE AN
D A
BU
SE OF A
NIM
ALS
Zoe Richmond-W
atsonM
AC
DO
NA
LD
“Therearelawsthatpreventordinarypeoplefrombeatingtheirdogstodeath,butascientistcandoitwithimpunity”PeterSingerinAnimalLiberation
“Animalsaretreatedlikemachinesthatconvertlow-pricedfodderintohigh-pricedflesh”PeterSingerinAnimalLiberation
“Bullfightingisnothingbuttheslowandsadisticperversityoftorturingananimaltodeath”InternationalCouncilAgainstbullfighting
“RuthlessbreedershaveturnedtheCockerSpanielintoapschyopath”RogerMugford,animalbehaviourconsultant“Ahundredtimesasmanyanimalsarekilledtoeatasareusedinexperiments”Researchscientist“Factoryfarmanimalsaredeprievedofeverythingthatmakeslifeworthliving”PeterRoberts,CompassioninWorldFarming
ZoeRichmond-Watson
THE POWER OF MAN, SUFFERINFG OF ANIMAL AND THE CALL TO MERCY
THE USE AND ABUSE OF ANIMALS
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P U B L I C AT I O N D E S I G N
+91 [email protected] book jacket design
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N
+91 [email protected] logo design for credit lending company
Logo design for “Kaveri Credit Investment Pvt. Ltd.”The company is a credit lending company for small scale traders.The logo is inspired from the word ‘kaveri’ and represents the four pillars of the company, progessing metaphorised as waves and circle metaphorised as the rising and suc cessful people.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N
+91 [email protected] logo design for human rights
Logo design for “Human Rights” portraying the message of love and equality of human race
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N
+91 [email protected] logo design for an website
Logo design for Picharity.Picharity is a non profit organisation which offers the opportunity to receive high quality prints of photos taken by both professional and aspiring photographers, all for a good price and a good cause.
picharity website
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O L O G O D E S I G N
+91 [email protected] logo design for a library in gujrat
C A L L L I B R A R Y
Logo design for Calllibrary.Calllibrary is Gujarat’s first online circulating library service which offers features like free delivery & pick service within 24 hours, order books by web or phone, no due date & late charges, 25000+ original & brand new titles for all ages & professionals, etc. The library is cel-ebrating its 3rd year with 3000+ members and 15+ corporate ac counts
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I D E N T I T Y D E S I G N
+91 [email protected]+brand stationary
,. . . . .
its not just for today, its FOR EVERYDAY.. .
Classroom project ( live project )
Branding an upcoming open space cafe at satellite road, Ahemadabad. The cafe name is “chaai cutting” which would offer unique variants of tea. The brand wanted to promote tea over other similar drinks beside its business objectives. The brand is an umbrella brand under the company “Amazing V Enterprise.
brand identity
f/54, amaltas appt, b/h fun republic, satellite,ahmedabad - 380015
+91 9898016164
its not just for today, its FOR EVERYDAY...
f/54, amaltas appt, b/h fun republic, satellite,ahmedabad - 380015
+91 9898016164
+ 91 9898016164
f/54, amaltas appt,b/h fun republic,satellite,
ahmedabad -380015
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I D E N T I T Y
+91 [email protected] logo+brand stationary
Classroom project ( live project )
Branding an another upcoming open space cafe at satellite road, Ahemadabad. The cafe name is “Shaakes & Smoothys” which would offer the best smoothies, shakes and fresh fruit juices in and around the location. This is the second umbrella brand of the company ‘Amazing V Enterprise’
brand identity
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I D E N T I T Y
+91 [email protected] brand merchandise
both the above brands combined while executing merchandise, as both being the umbrella brands andset up at a same physical location. At merchandising
level and promotional level both the brands wereworked together.
TEA BREAKTIME
chaai cutting - 8basil chaai - 12masala chaai - 15black diet chaai - 15 organic chaai - 25masala milk - 35
ICE TEA
lemon ice tea - 29strawberry ice tea - 29apple ice tea - 29peach ice tea - 29
A FRESH TREAT
smiley - 10italian pizza - 40punjabi paneer pizza - 49cheese corn pizza - 49fruit pizza - 59sky chef’s sandwich - 40kids special - 59
TM
SHAAKES
choco five star - 49cadbury meetha - 59mini gems - 59crunchy kitkat- 59farmars - 69bouncing bounty- 69naughty fruit & nut - 79bourville health - 79toblerone twist - 89ferrocher twirl - 99
JUICES
lovin’ lemonade - 49pineapple punch - 49purr-fect pineapple - 49pineapple picnic - 59hot sea delight - 59pomegranate magic - 69orange blossom - 69apple login - 69beetel inside - 69rosy apple - 79kiwi berry black - 79kiwi wifi - 79sunshine strapple - 89pink punch berry - 89
SMOOTHIES
banana bank - 69blue lagoon mafia - 69monkey business - 79golden pearl - 79purple fresh - 89strawberry sequel - 89peanut passion - 89leche-con-frutas - 99fruit fragrance - 99berry bonaza - 109
TM
TM
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O T Y P O G R A P H Y
+91 [email protected] don- typeface design
DON. a proposal for Gujarati typeface
Mohita, Amrita, Pooja, Anurag, Fazal Letter Design,Sem.3,Graphic Design 2010-11Guide: Tarun Deep Girdher
NECK
SHOULDER
TAIL
COUNTER GIVING THE TEAR SHAPED COUNTER GIVERS THE FORM MORE FLUID STRUCTURE
THE TAIL IS AN IMPORTANT FEATURE IN GUJARATI LANGUAGE AND BY GIVING THIS ‘FIREBACK’ FORM TO THE TAIL , THE TYPEFACE LOOK BOLD AND ROBUST
THE CROSSBAR MEETS THE TOP OF THE STEM MAKING A SHOULDER
REMOVING THE LOOP FROM THE LETTER WHERE A FIREBACK IS HAPPENING GIVES THE CHARACTER A BETTER FORM
DON - a proposal for gujrati typefaceDesigned a proposed gujrati ypeface from taking inspiration from the hand lettered gujrati characters.
ATTATCHED VERTICAL BARS AND HORIZONTAL CURVES
ATTATCHED VERTICAL BAR ANDCURVED STROKES
DETATCHED VERTICAL BARS
ATTATCHED VERTICAL BAR AND COMPOUND CURVES
ATTATCHED VERTICAL BAR AND HORIZONTAL CONNECTORS
COMPOUND CURVES
CLOSED COMPOUND CURVES
CENTRAL VERTICAL BAR
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I L L U S T R AT I O N
+91 [email protected] theme based illustration
Series of illustration done for the poetry book which talks about the poet and their poems.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I L L U S T R AT I O N
+91 [email protected] various illustration
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O I L L U S T R AT I O N
+91 [email protected] doodling
Random doodlings done during class lectures, free time, anywhere & anytime.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P O S T E R D E S I G N
+91 [email protected] promotional posters
PREPARE TO TOUCH THE
BE
Sky
Poster design for one of the organisation name ‘uddan’ representing their aim.
Poster design for the promotion of the film ’ati’ directed by my friend.
Poster design for the ngo called ‘dastkar’ for promoting their work.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P O S T E R D E S I G N
+91 [email protected] print advertisements for pool magazine
Worked on the series of print advertisement of the newely start up wing of indi design (indi research) for the inhouse production of pool magazine.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O PAC K AG I N G D E S I G N
+91 [email protected] re-packaging toothbrush
Re-pacakaging an product- toothbrushThe concept was to get away from the current plastic packaging of toothbrush which becomes useless once the pack is opened.
Thus i came up with something completely eco-friendly, very gsm paper box with wax coating which would be multi-purpose./ packaging cum display/ display cum travellers toothbrush box that will ensure hygeine of the
brush during travelling
Also the mehanism is quiet simple with a push up system on thre bottom for easy taking out of brush with simple locking system.
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O PAC K AG I N G D E S I G N
+91 [email protected] packaging for any khadi product
Packaging some KHADI product.I choose a detergent soap for which there was no packaging at all.
Product : super sanatan soap (detergent soap)Packaging Done For : two items - single soap
- pack of three soaps
Material Used : brown paper
(to bring out the essence of Khadi
& reduce the cost,two colorprinting )
Value Addition : free soapdish
(eco-friendly soapdish made of bembo which be used in a conventional way or by fixing it to soap as a grip to use soap)
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O O T H E R S : J E W E L L E RY D E S I G N
+91 [email protected] contemporary textile jewellery
Inspiration : spiralsMaterial : self-dyed felt
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y
+91 [email protected] nature photography
The particular won prize and was also exhibited at “Ahmedabad Management Association”. The event was organised by ‘Reserach Foundation Goverance in India’
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y
+91 [email protected] product/studio photography
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y
+91 [email protected] experimental photography
P O O JA YA DAV G R A P H I C D E S I G N P O R T F O L I O P H O T O G R A P H Y
+91 [email protected] photography
T H A N K Y O U