portfolio 2014 'm brave designer

HELLO !!!

PROFILE ## SELF BRANDING ###BRANDING #1NEWSLETTER #23 ADVERTISING #30WEBSITE #40ANIMATION #63INVITATION CARD #67MISCELLANEOUS #74

CON

TEN

TCO

NTE

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Mulia | |

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| |Jakarta, May 3rd/’90 Male Christian Indonesian

+62 896 25 712 042

Languages : Hobbies :

Education Background :

Bahasa & English design, photography, playing piano

Pelangi Pre-school (1996-1997)Marsudirini Bekasi Elementary school (1996-2002)Marsudirini Bekasi Junior High school (2002-2005)Marsudirini Bekasi Senior High school (2005-2008)Visual Communication Design (2009-2013), Bina Nusantara University

Design Software Skills :Layout : Adobe IllustratorDigital Imaging & Painting : Adobe PhotoshopAnimasi 2D : Adobe FlashCompositing : Adobe PremiereSound : Adobe SoundboothWebsite : Adobe Dreamweaver

Nickname : Place & Date of Birth : Gender : Nationality :Religion :

mangarajamulia@gmail.com

M’BRAVE

2014

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SELF BRANDING

“Be Brave with Your Design”

My initial name “Mangaraja Mulia”.

This is my motivation word ‘to be brave’ for all the design works I have done. I’m not afraid with a lot of exploration and ‘out of the box ideas’ in my works. So, this is my tag line “Be Brave with Your Design”.

My Brand name:

M’BRAVE

2014

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Exploration basic shape from the logo :

Logogram :

MULIAThat logogram is created from my nickname “MULIA”. Then, I try to make the basic shape from that name. Also, create the main basic shape layout.

Main Color :grayscale : 92%

C: 47.84%

M: 54.12%

Y: 100%

K: 34.9%

grayscale : 86%

M’BRAVE

2014

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This is my college project. I re-designed logo, stationaries, and some stuff designs (uniform, etc) for this company. This company focuses in Freight Forwarding service. It’s Located in Jl. Kuningan Barat I No. 26, Jakarta. The concept or philosophy of this visual identity is to be more professional, independent, and grow internationally.

Logo before re-branding

Logo after re-branding

Primary Logo Secondary Logo

Re-Branding GEO-FREIGHT (FREIGHT FORWARDING COMPANY)

BRAN-DING

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M’BRAVE

2014

#1

The logogram is created from the simplicity of a container. I put initial of this company in front.

Container is the main subject of this company for containing all of the shipment.

SUPERGRAPHIC

That supergraphic based on a philosophy: “Grow to international company”

Dark Blue : Professional, trusted, & well servedGrey : warm and Friendly

MAIN COLOR

M’BRAVE

2014

#2

NAME CARD

GSM (Graphic Standard Manual) COVER GSM CONTENT (about 60 - 70 pages)

M’BRAVE

2014

#3

MAP FOLDER, LETTERHEAD, FACSIMILE

BIG ENVELOPE

SMALL ENVELOPE

TIFA Building, 4th �oor, suite 402A, Jl. Kuningan barat 26, Jakarta 12710, Indonesia | info@geo-freight .com | phone: +622152922272 | www.geo-freight.com

TIFA Building, 4th �oor, suite 402A, Jl. Kuningan barat 26, Jakarta 12710, Indonesia | info@geo-freight .com | Phone: +622152922272 | www.geo-freight.com

TIFA Building, 4th �oor, suite 402A,Jl. Kuningan barat 26, Jakarta 12710, Indonesiaphone: +6221 52922272info@geo-freight .com

TIFA Building,4th �oor, suite 402A

Jl. Kuningan barat 26Jakarta 12710, Indonesia

Phone: +622152922272info@geo-freight .comwww.geo-freight.com

M’BRAVE

2014

#4

COMPANY UNIFORM

COMPANY VEHICLE

M’BRAVE

2014

#5

LOGO AND MAIN COLOR

This is my project for SCOPA Competition. In this project, I made visual identity for new pre-school called LITTLELAMB. Visual identity represents the world of toddlers and the logo concept is the result of brainstorming the tagline. Sun represents ‘brighter future’, and window represents ‘a way to the future’.

BRAN-DING

LITTLE LAMB (Pre- School)

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M’BRAVE

2014

#6

BROCHURE

LETTERHEAD AND REGISTRATION FORM

M’BRAVE

2014

#7

FLYER NAME CARD

ENVELOPE

M’BRAVE

2014

#8

This is my colllege project to create a new campaign based on “KAMPANYE GERAKAN 5 JARI” (a campaign to stop violence against women). I decided to make a specific case which explain about possessiveness in a relationship. Finally, “Say NO TO POSSESSIVE” is the tittle of this campaign. The goal of this campaign is to decrease a violence in dating because possessiveness can lead to violence. The target market is for male student from junior high school until collage about 13 - 23 years old.

LOGO PROCESS

FINAL LOGO

BRAN-DING

Event Campaign “SAY NO TO POSSESSIVE”

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M’BRAVE

2014

#9

This illustrations means 3 specific girl activity without her boyfriend.

#1. Shopping with her friends#2. Studying with her friends#3. Gathering with her family

#2

#3

3 IMAGE ILLUSTRATION

#1

M’BRAVE

2014

#10

3 SERIES POSTER CAMPAIGN

M’BRAVE

2014

#11

INFOGRAPHIC

WORKBOOK

PIN

M’BRAVE

2014

#12

MINI EX-BANNER

NOTES

M’BRAVE

2014

#13

SOCIAL MEDIA “FACEBOOK”T-SHIRT

BOOKLET

M’BRAVE

2014

#14

This is my project for Baptis Getsemani Bekasi Church. In this project i made a design to push and challenge the congregation to read bible from Genesis to Revelation. This campaign period is from may ‘13 until march ’14. I made a logo for this campaign, then several supported media, like poster, ex-banner, sticker, and pin.

LOGO

BRAN-DING

Campaign “ACA (Aku Cinta Alkitab)”

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M’BRAVE

2014

#15

From these various bible media, there is no reason not to read bible anytime and anywhere.

3 IMAGE ILLUSTRATION

#1#3

#2This illustrations means 3 specific bible media :

#1. Bible book#2. Electronic Bible in mobile#3. Electronic Bible in IPAD

M’BRAVE

2014

#16

A2 POSTER

M’BRAVE

2014

#17

EX-BANNERPIN

A3 POSTER

STICKER

M’BRAVE

2014

#18

This is my project for Perkantas event, it’s called RRPP (Retret dan Rapat Paripurna Perkantas). The theme of this event is “Let There Be Love Shared Among Us & Sweep this Nation”. From that theme, I concepted the visualitation design or illustration image.

BRAN-DING

RRPP (Retret dan Rapat Paripurna Perkantas)

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LOGO EVENT’S THEMEM’BRAVE

2014

#19

IMAGE ILLUSTRATION

These illustrations represent the theme. There are 2 concepts that I combined. First, Love Shared Among us. I decided to collect some memorable photo of perkantas and made it in circle, put arround second concept, Sweep This Nation (that present Indonesian culture).

M’BRAVE

2014

#20

BACKDROP

BANNER (for photo shoot)

M’BRAVE

2014

#21

BOOK (FRONT COVER & BACK COVER) MUG

M’BRAVE

2014

#22

( NEW ERA OF TYPO )

This is my college project. In this project, I made a newsletter that consist of 8 pages. Inside, I created logo, and explored the typeface and layout.

NEWS-LETTER

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M’BRAVE

2014

#23

M’BRAVE

2014

#24

M’BRAVE

2014

#25

This is my collage project. The Logo, the illustration image, and the layout, represent newsletter name. The visual concept is green and clean.

NEWS-LETTER

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M’BRAVE

2014

#26

M’BRAVE

2014

#27

M’BRAVE

2014

#28

M’BRAVE

2014

#29

Gatorade is an isotonic drink that function to refresh the body with vitamin and different minerals, include fat-soluble vitamin. So, if a person doing an excercise, electrolit fluid will decrease out of the body from the sweat, and isotonic fluid will replace the fluids when drink it.

Concept: I decided to refer this advertising to athletes as my target market and sport activity that I think is the heaviest among other kind of sports is Body building. I started the concept with a male photograph from behind that does not appear to have an athletic body, or in other words, still in his formative stages. Then, after he drink Gatorade, and look at the mirror, he feels like the power of his body recovers from fatigue and he has an extra strength like an athlete body building professional. From that, I lifted a phrase "Be a Professional Athlete" as a tagline. So, it will create a perception that these drinking can make a person tireless to achieve its target to become a professional athlete. In other words, he is encouraged and motivated in achieving his target.

Target market: Specific to athletes and medium to high economic class people

TAGLINE

ADVER-TISING

Gatorade||||||||||||||||||||||||||

This is my collage project to re-design an advertising isotonic drink product.

M’BRAVE

2014

#30

MATERIAL IMAGE

FINAL ADVERTISING POSTER

M’BRAVE

2014

#31

This is my collage project to re-design an advertising about nature hair care products.

Natur is a hair care product that combines a natural concept with modern innovation. This product answers consumer’s needs in natural ingredients and safe in use.

in this project based on my lecture’s brief, I tried to focus to the casual man consumer who like to make hair style with gel or pomade which can damage his hair or skin head.

Target market: Gender : Male Age : 18-30 years Economic status : B + to A

Key Message: This is the right companions hair care products to accompany daily casual style. Man who like to make hair style with many product gel or pomade, don’t worry to the healthiness of their hair or skin head. Because with this product, they can keep the health of their hair and highlight the fineness and strengths.

Big Idea: Your natural ingredients hairstyle friend

LOGO & PRODUCT

ADVER-TISING

NATUR ||||||||||||||||||||||||||

M’BRAVE

2014

#32

TAGLINE

BODY TEXT

3 ILLUSTRATION IMAGE

B a h a n a l a m i s a h a b a t g a y a r a m b u t m u

Pemilik rambut sehat dan bebas ketombe tak perlu

kuatir menggunakan berbagai gel rambut untuk

membentuk gaya rambut sesuai yang diinginkan.

Inilah sahabat tepat untuk menemani hari-hari

santai bergaya. Mampu menonjolkan keindahan

dan kekuatan rambut sekaligus.

M’BRAVE

2014

#33

AD. FOR MAGAZINEAD. FOR NEWSPAPER

AD. FOR TABLOID

Symbolic or visual image for nature by taking the leaves and soil. it describes the product actually produce from plants that are still fresh.

M’BRAVE

2014

#34

This is my collage project to re-design an advertising about Smartfren telecommaunication provider. Smartfren is a provider of telecommunications operator services based on CDMA techno-logy which has a cellular license and limited mobility (fixed wireless access). Smartfren is also the first telecomunication operator in the world that provide CDMA EV-DO Rev. B (equivalent to 3.5 G with download speeds up to 14.7 Mbps) and the first CDMA operators providing Blackberry services.

LOGO AND ORIGINAL AD.

In this case, I make 2 concept:

#1. The main idea is smartfren provide an advantage on a fast internet connection. With a car image in a fast drive on the road, I want to visualize the fast internet connection.

#2. Still stick to the big idea before but in this second concept, I want to close to psychology treatment and make a series advertising. If a person use that product, a happiness will show. It will show from the face expres-sion.

ADVER-TISING

SMARTFREN||||||||||||||||||||||||||

M’BRAVE

2014

#35

ICON

FINAL AD. POSTER

A prohibited sign to visualize the statement “anti lelet”.

A warning sign to visualize that the bandwidth system is very high. So need a high speed power to be able to achieve the climb or open a website.

An information sign to inform that smartfren provides speed up to 14.7 Mbps.

#1

M’BRAVE

2014

#36

3 SERIES IMAGE

TAGLINE

Smile Laugh Laugh Out Loud

‘karena SMARTFREN kebahagiaan ini terpancar#2

3 happiness face expression, Smile, Laugh, and Laugh out loud. Those images used to show the feeling if a person use smartfren for his provider.

M’BRAVE

2014

#37

M’BRAVE

2014

#38

POSTER AD.

AD. FOR MAGAZINE

BILLBOARD AD.

M’BRAVE

2014

#39

This is my college project. I made this to represent myself. Clean and professional is the big concept. This is an offline website for college assignment.

M’ braveD E S I G N E R

HOMEWEB-SITE

M’ BRAVE DESIGNER PORTFOLIO||||||||||||||||||||||||||

M’BRAVE

2014

#40

ABOUT US

PORTFOLIO

M’BRAVE

2014

#41

PRINT PROJECT

PRIVIEW PROJECT

M’BRAVE

2014

#42

ABOUT US

This is my college project. A campaign website to stop smoking. The campaign called “KEREN TANPA ROKOK”. This is an offline website for college assignment.

WEB-SITE

CAMPAIGN “KEREN TANPA ROKOK”||||||||||||||||||||||||||

M’BRAVE

2014

#43

M’BRAVE

2014

#44

This is my Collage Final Project or thesis. In this project, i made a website for artists painter in Pasar Baru. My purpose for this project is to promote all of their arts of painting. Because of this globalization era, I think to make a website is the most effective way to promote something. Beside that, they have a lot of good works that we should appreciate and promote it to the world. For the visual concept, I approached to their environtment (sketching, Canvas, etc.) And I Got A for this thesis.

This is an offline website.

WEB-SITE

WWW. KIOSLUKIS_PASARBARU.COM|||||||||||||||||||||||||| My Collage Final Project / Thesis

M’BRAVE

2014

#45

FINAL PROJECT DISPLAY

M’BRAVE

2014

#46

INFOGRAPHIC

M’BRAVE

2014

#47

M’BRAVE

2014

#48

MATERIAL IMAGE FOR BANNERMATERIAL IMAGE FOR BANNER

#1. Tentang Komunitas

#2. Kegiatan Komunitas

#3. Galeri Lukis

M’BRAVE

2014

#49

#4. Testimonial

#6. Kontak Kami

#5. Tips Menjaga Lukisan

M’BRAVE

2014

#50

HOME INTERFACE

M’BRAVE

2014

#51

“TENTANG KOMUNITAS” INTERFACE

M’BRAVE

2014

#52

M’BRAVE

2014

#53

“KEGIATAN KOMUNITAS” INTERFACE

M’BRAVE

2014

#54

“GALERI LUKISAN” INTERFACE

M’BRAVE

2014

#55

“TESTIMONIAL” INTERFACE

M’BRAVE

2014

#56

“TIPS-TIPS MENJAGA LUKISAN” INTERFACE MATERIAL IMAGE

M’BRAVE

2014

#57

“KONTAK KAMI” INTERFACE

M’BRAVE

2014

#58

BOOKLET

POSTER

M’BRAVE

2014

#59

ANOTHER POSTER

M’BRAVE

2014

#60

HOME INTERFACE

MOUSEPAD DAN STICKER

PIN

X-BANNER

M’BRAVE

2014

#61

MEDIA SOSIAL “FACEBOOK” MEDIA SOSIAL “TWITTER”

M’BRAVE

2014

#62

This is my college project to make a movie clip animation project of “lazy song by Bruno Mars”. Visual concept for this project is an album book which the detail of the song describe in each page of that book. I use adobe Flash to make this movie.

If you wanna watch it, just click “http://www.youtube.com/watch?v=MUlegJP9jZ8”, or search “The Lazy Song by Bruno Mars (VideoClip by Mangaraja Mulia)”

ANIMA-TION

MOVIE CLIP “LAZY SONG” by Bruno Mars

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M’BRAVE

2014

#63

SOME SCENE

M’BRAVE

2014

#64

This is my collage project to make a game which called “The Lost Robo”. This game have a mission to get 30 repairing tools to repair robo’s plane. If you have collect until 30 tools, Robo can go back to its place.

background image by : http://lady-ghost.deviantart.com/art/Forest-170023286

ANIMA-TION

“THE LOST ROBO” GAMES||||||||||||||||||||||||||

M’BRAVE

2014

#65

SOME SCENE

M’BRAVE

2014

#66

SOME ILLUSTRATION

This is my project to make a wedding invitation card. Visual concept for this card is vintage style combine with modern style. And then for the main object, I sketched and made it in digital painting.

INVITA-TIONCARD

WEDDINGRONALD AND TUTI||||||||||||||||||||||||||

M’BRAVE

2014

#67

FRONT COVER & BACK COVER

CONTENT INVITATION

Pop up image for the content

M’BRAVE

2014

#68

DIGITAL INVITATION

M’BRAVE

2014

#69

Visual concept for this card is modern style. Actually, this invita-tion for batak culture, which majority of invitation card are very stick in concept of batak culture. But for this project, I tried to combine batak culture and modern style.

INVITA-TIONCARD

WEDDINGBENNI AND MELY||||||||||||||||||||||||||

M’BRAVE

2014

#70

CONTENT

M’BRAVE

2014

#71

ANOTHER CONTENT

M’BRAVE

2014

#72

PRE-WEDDING PHOTO

APLICATION ON FRAME FOR THE EVENT

M’BRAVE

2014

#73

BOOK COVER “OUR HERITAGE”

In this page until the end of this book are some of my project too. My project in my collage and my freelance project. Book cover, poster, leaflet, flyer, etc.

MISCEL-LANEOUS

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M’BRAVE

2014

#74

EVENT POSTER & BOOK LAUNCHING NO SATE, NO BREAKFAST POSTER

M’BRAVE

2014

#75

TRACING PROJECT “PEPSI” DIGITAL IMAGING “PARODY MOVIE POSTER”

M’BRAVE

2014

#76

DIGITAL IMAGING “JAPANESSE COSPLAY”

M’BRAVE

2014

#77

CHURCH LEAFLET “NEW YEARS EVE SERVICE”

CHURCH LEAFLET “CHRISTMAS SERVICE”

M’BRAVE

2014

#78

in this project, I created the leaflet and thank’s card base on the poster illustra-tion on top. The illustration and the poster was created by Melina, DKV Binus.

THANK’S CARD SERVANT

PERKANTAS EVENT LEAFLET “EASTER SERVICE”

M’BRAVE

2014

#79

PROMOTION FLYER “PANCAKE DURIAN”

IMAGE CONTENT

M’BRAVE

2014

#80