aj polanco - designer portfolio

9
STAY ON CAMPUS NECTED Located at NW corner of 40th & Madison Or order online at www.4food.com De-junking fast foodALEXIS (AJ) POLANCO GRAPHIC DESIGN SOLUTIONS

Upload: alexis-polanco-jr

Post on 29-Nov-2014

207 views

Category:

Design


5 download

DESCRIPTION

 

TRANSCRIPT

Page 1: AJ Polanco - Designer Portfolio

STAY ON CAMPUS

STAY CONNECTED

Located at NW corner of 40th & MadisonOr order online at www.4food.com

*With the purchase of any beverage and side. Limited time only.

De-junking fast food™

THE BESTLOCALLY SOURCED

GRASS FED SUSTAINABLY RAISED

GLUTEN-FREEMADE ANY WAY YO U LIKE

BURGERIN NEW YORK

IS FREE.*

ALEXIS (AJ) POLANCOGRAPHIC DESIGN SOLUTIONS

Page 2: AJ Polanco - Designer Portfolio

01 Design Challenge

(1) Parts of the original logo were copy-pasted from Google Image Search. (Client confirmed this.)(2) Many of the links on the company website led the user to blank, out-of-date, or redundant pages.

Solutions(1) Created a new logo, and an informational pamphlet to give to investors/clients.(2) Designed a new responsive website, and reduced its content to only essential info.

City-Hydroponics, LLC | Corporate Rebranding Proposal (Jan 2013 - June 2013)

Page 3: AJ Polanco - Designer Portfolio

02 Design Challenge

(1) Customers needed more exposure to the (W)holeburger™ concept to become comfortable with it.(2) The restaurant needed to push its grass-fed/sustainable/etc options to justify its premium pricing.

Solution(1) 4food ran a “free” burger promotion & advertised it via kiosks and elevator ads.(2) Ads became “good4all” to show that purchases translate into donations to charity.

4food, LLC | Van Wagner Phone Kiosks & Captivate Network Elevator Advertisements (May 2013 - Aug 2013)

Located at NW corner of 40th & MadisonOr order online at www.4food.com

*With the purchase of any beverage and side. Limited time only.

De-junking fast food™

THE BESTLOCALLY SOURCED

GRASS FED SUSTAINABLY RAISED

GLUTEN-FREEMADE ANY WAY YO U LIKE

BURGERIN NEW YORK

IS FREE.*

Page 4: AJ Polanco - Designer Portfolio

03 Design Challenge

(1) The printed menu was a part of an infrequently updated trifold newsletter that was not updated often.(2) Customers on review sites complained that the restaurant’s menu screens were all over the place.

Solution(1) The newletter was removed, and the menu was turned into an order card.(2) The screens were redesigned to be more about the food and less about the brand.

4food, LLC | Printed Menucards & Digital Menuboard Redesign (Apr 2013 - present)

Page 5: AJ Polanco - Designer Portfolio

04 Design Challenge

(1) Emails, flyers, and promotional items lacked consistent graphic messaging.(2) Residence Life needed a way to advertise and be identified by NJIT students.

Solution(1) Derived from NJIT’s red-heavy brand, the above logo was developed.(2) A T-shirt was designed and given to Residence Life staff to wear on campus.

NJIT Residence Life | Logo (July 2012 - Sept 2012) & T-Shirt (Jan 2013, one week)

STAY ON CAMPUS

STAY CONNECTED

C: 0 / M: 99 / Y: 97 / K: 0 C: 70 / M: 67 / Y: 64 / K: 74

Pantone 485 C Pantone Process Black (K:100)

or

Page 6: AJ Polanco - Designer Portfolio

05 Design Challenge

(1) Design a new reading experience that remains mass-producable and cost-effective.(2) Inform the NJIT student body about the newly constructed residence hall (and rent-out its rooms).

Solution(1) The inside was designed as an unvealing & the user needed to “cut the ribbon”. (2) The new building was prominently placed on the cover & past the doors (inside).

NJIT Residence Life | Brochure (Sept 2012 - Mar 2013)

Contact UsNJIT, Residence Life O�ce180 Bleeker StreetNewark, NJ 07103-3514Voice: 973.596.3039Fax: 973.596.8197Email: [email protected]: http://www.njit.edu/reslife

Our Mission:

DORMAN RESIDENTIALHONORS RESIDENCE

Residence Life:

“...SERVICES THAT SUPPORT

STUDENTS’ ACADEMIC ANDPERSONAL DEVELOPMENT...”

“...FOSTERING DIVERSE,ENGAGING AND RESPONSIBLELEARNING COMMUNITIES.”

Contact Us

NJIT, Residence Life O�ce

180 Bleeker Street

Newark, NJ 07103-3514

Voice: 973.596.3039

Fax: 973.596.8197

Email: [email protected]

Website: http://www.njit.edu/reslife

Our Mission:

DORMAN RESID

ENTIAL

HONORS RESID

ENCE

Residence Li

fe:

“...SERVICES

THAT SUPPOR

T

STUDENTS’ AC

ADEMIC AND

PERSONAL DEV

ELOPMENT...”

“...FOSTERIN

G DIVERSE,

ENGAGING AND

RESPONSIBLE

LEARNING COM

MUNITIES.”

REDWOOD HALLApproximately 200 �rst-year and upper-class students live in double rooms. Residents share two (gender-speci�c) community bathrooms on each �oor. Redwood will be closed for 2013-14 for renovations and will reopen fall 2014.

CYPRESS HALLA suite-style building with approximately 450 �rst-year and upper-class students in single and double rooms. Suites are comprised of two bedrooms and a shared batroom and foyer.

OAK HALLApproximately 170 upper-class and graduate students live in both suite-style rooms and apartments. Each suite-style room is double occupancy with a kitchenette and shared bathroom. Each appartment has a kitchen, living room, and a bathroom.

Apartment set-ups include a single with a double bedroom or two double bedrooms.

LAUREL HALLA suite-style building with approximately 570 upper-class and graduate students in single and double rooms. Suites have a shared bathroom and foyer.

DORMAN RESIDENTIAL HONORS RESIDENCE

Coming Fall 2013

Will house approximately 360 �rst-year and upper-class Honors students in single and double rooms. Suites have a shared bathroom. The building features dining services, a convenience store, and a �tness center for the university community.

STAY

STAY CONNEC

TED

ON CAMPUS

STAY CONNEC

TED

STAY

STAY CONNEC

TED

ON CAMPUS

STAY CONNEC

TED

520

We’re OPENCome In!

STAY ON CAMPUS

STAY

STAY CONNECTED

ON CAMPUS

STAY CONNECTED

Page 7: AJ Polanco - Designer Portfolio

Design Challenge

(1) Create a new type of game from scratch, and design boxart for it.(2) Learn how to 3D model and code with limited experience in both.

Solution(1) I made a 3D maze game that forces the user to blend colors to solve its puzzles. (2) The game was built in Blender (3D modeling software + visual game-editor).

School Project | “How I Roll” PC video game (Sept 2012 - Mar 2013)

1/8 " Typical Radius(.125")

1/8 " Typical Radius(.125")

WindowsMac OSX

R O L LR O L LHOW I

HOW I

THIS

ISTHIS

IS

THIS IS H

OW

I RO

LL

how do -YOU- ROLL?

Maze like you never have before.Change and be changed.

Be the ball...

and Roll like you never have before.

SYSTEM REQUIREMENTSMinimum Recommended

Processor: 300MHzMemory: 128 MBVideo Card: OpenGL card with 16 MB VRAM

Processor: 2GHz dual coreMemory: 2 GBVideo Card: OpenGL card with 128/256 MB VRAM

Reels on Wheels

06

Page 8: AJ Polanco - Designer Portfolio

Design Challenge

(1) Add a new “Scholars Archive” [i.e. library] to an existing Mies van der Rohe building.(2) Bringing form to an architectural tectonic, while working within the building’s style.

Solution(1) Rather than creating a discrete archive, I designed it as a building addition. (2) Intersecting planes (time + space) was my parti, and guided the structure’s design.

School Project | “IT-ET” Architectural Library (March 2010 - Apr 2010)

N J I T C O L L E G E O F A R C H I T E C T U R E & D E S I G N d e s i g n s h o w c a s e 2 0 1 0

N. E L E V A T I O N

SCALE: 3/16”=1’

DN

3/1

6" =

1'-0

"1

002-

Sec

ond

Floo

r Pla

nScale: 1/8” = 1’

SECOND FLOOR

Scale: 1/8” = 1’

FIRST FLOOR

UP

3/1

6" =

1'-0

"1

001

- Gro

und

Floo

r

N

3/16" = 1'-0" 1Section 1

A

3/6

4" =

1'-0

"S

ite

N

SITE PLAN Scale: 1/32” = 1’

3/16" = 1'-0"1 North

N. ELEVATION Scale: 1/8” = 1’

20 4 6 12 18 32 ft

N J I T C O L L E G E O F A R C H I T E C T U R E & D E S I G N d e s i g n s h o w c a s e 2 0 1 0

N. E L E V A T I O N

SCALE: 3/16”=1’

DN

3/1

6" =

1'-0

"1

002-

Sec

ond

Floo

r Pla

nScale: 1/8” = 1’

SECOND FLOOR

Scale: 1/8” = 1’

FIRST FLOOR

UP

3/1

6" =

1'-0

"1

001

- Gro

und

Floo

r

N

3/16" = 1'-0" 1Section 1

A

3/6

4" =

1'-0

"S

ite

N

SITE PLAN Scale: 1/32” = 1’

3/16" = 1'-0"1 North

N. ELEVATION Scale: 1/8” = 1’

20 4 6 12 18 32 ft

07

Page 9: AJ Polanco - Designer Portfolio

July 2013 Reference Letter Alexis Polanco Jr To Whom This May Concern: AJ is a very talented, thoughtful, and responsible young man with a tireless work ethic and convivial personality. He will do well with whatever he does, and whomever employs him will benefit greatly from his time there.

I am a trained architect who after completing my Master's Degree from Columbia University started my own design-build firm and now find myself immersed in a few entrepreneurial start-up ventures. 4food LLC is a healthy, ethical, and customizable fast food restaurant company which I co-founded and am the managing partner of. We are a socially responsible and socially networked business which leverages innovative technologies in all aspects of our operations. It is here where I have had the good fortune of employing AJ on a consulting basis while he has completed his formal education.

AJ has been primarily tasked with further developing and implementing our branded collateral from both print to digital multimedia design. He has played a critical role in further establishing our strong, compelling, and cohesive public facing identity. He is very skilled and proficient with various graphic and illustrative computer programs and has a clean and precise aesthetic eye. Perhaps more importantly he is a very sensitive and cerebral thinker who manages to be very productive and prolific. His level of personal responsibility and professional responsiveness are unique and rare. He is also an exemplary co-worker who puts the team and business mission before himself and any other personal agenda. He is gracious, generous, respected, enjoyed, and trusted.

Although less familiar with his architectural talents I have reviewed his academic portfolio and find it to be a very sensitive body of work. In our many design conversations I feel that he will thrive in a multi-disciplinary practice and/or position. He is conceptual yet practical and has a very well considered process behind whatever he creates. He is a quick and interested learner who combines both confidence and humility. He puts its purpose before his preference and performs tirelessly until successful completion is attained.

In short I wholeheartedly recommend his employment as I feel that he offers a diversity of value with whatever he does and wherever he does it. I would be glad to elaborate further if your interest permits. With thanks for you consideration of his employment, as I look forward to AJ getting as much valuable experience as possible for both his personal growth and professional development. Michael Shuman 4food LLC Co-Founder, Architect, Managing Partner [email protected] 917-379-3839

Over the 20 years we have been in business we have taken the opportunity to work with a number of young professionals and/or current college students. All of our experiences have been positive. I would like to share my experience with Alexis.

Alexis was a hard working individual who was eager to learn everything that he could during his time at Archidata, Inc. When assigned tasks, he was very self-motivated, self-driven, and I could trust that hewould always complete his work. What struck me the most with Alexis is that despite becoming fairlycompetent in how our company works, he never became too big for his britches. If he was uncertain ofsomething, he asked for help to make sure that he got the job done right. He would not stand for givinghalf-assed or sloppy work. Alexis proved that it was no mistake hiring him, and I am grateful for all of theeffort he put into my business.

If all of the young professionals came with the skills and desire that Alexis had, I would give up on the“Know-it-all’s” and have an entire staff of Alexis’ ..... .

I’m certain that you will have the same pleasant experience that I had while working with Alexis.

Sincerely,

Kenneth QuigleyFounder /Principal