poets & romantics sarah m. goethe-jones may 2015 running from work to play and everywhere in...

Poets & RomanticsSarah M. Goethe-Jones

May 2015

Running from work to play and everywhere in between doesn't need to

affect your style.

These easy, classic pieces from Lady Sarah wear well no matter what the time of day, keeping you chic around the clock.

The Customer

Demographic

Female Age – 21 – 40 College Educated Grad student or has career Athletic/Healthy Upper Middle Class to Upper ClassFashion Conscious

Psychographic

CreativeWell-read

SophisticatedSuccessfulSociableEccentricRomantic

The Concept

The Fabric/Print Story

Polished Cotton

Ponte

Wools

Chiffon

Silks & Satins

Spring

Delivery 1Color Story

Look 1Work to Date Night

Leave behind the cardigan, throw on a necklace – go from the office to romantic date night

Look 2Country Wedding

Look 3Work to Night at

Home

Look 4London Fashion

Week

Tailored crop top and pencil skirt

Look 5Exhibition Opening

Gala

Summer

Delivery 1Color Story

Look 1Day in Brighton

Look 2Country Picnic

Party

Look 3Day at the Lake

Look 4Day atMarket

Look 4Summer Evening

Wedding