platform = stage. how to choose a mobile development platform?

Teemu Kurppateemu.kurppa@iki.fi

HUIKEA.com

Platform = StageHow to choose

a mobile development platform?

Platforms

140M20M1M 30M 30M 1B

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

★★★

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

★★★

★★ ☆

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

★

★★★

★★

★ ★ ☆ ☆ ☆

☆

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

★

★★★

★★

★ ★ ☆ ☆ ☆

☆

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

★

★★★

★★

★ ★ ☆ ☆ ☆

☆

140M20M1M 50M 30M 1B

Flash Lite

Web1B

500M

Java ME1B

★

★★★

★★

★ ★ ☆ ☆ ☆

☆

iPhone changedthe game

S60 140M

Sold units

Why iPhone matters?

S60 140M

20MiPhone

Sold units

Why iPhone matters?

S60 140M 0.20

20MiPhone

Sold units% flat-ratedata plan

×

Why iPhone matters?

S60 140M 0.20 28M

20MiPhone

Sold units% flat-ratedata plan

Potentialcustomers

=×

Why iPhone matters?

S60 140M 0.20 28M

20M 1.00iPhone

Sold units% flat-ratedata plan

Potentialcustomers

=×

×

Why iPhone matters?

S60 140M 0.20 28M

20M 1.00 20MiPhone

Sold units% flat-ratedata plan

Potentialcustomers

=

=

×

×

Why iPhone matters?

S60 140M 0.20 3M

20M 1.00 10MiPhone

Sold units% flat-ratedata plan

Educatedcustomers

=

=

x

x

x

x

Why iPhone matters?

% knowsabout apps

0.10

0.50

S60 140M 0.20 3M

20M 1.00 10MiPhone

Sold units% flat-ratedata plan

Educatedcustomers

=

=

x

x

x

x

Does Java matter?

% knowsabout apps

0.10

0.50

1B 0.01 1MJava ME =x x 0.10

dirtyaura.org/blog

iPhone 3G release

Big Asian advertiser joined

Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

2007 2008

0.0

36.3

10.0

20.0

30.0

11.7 Motorola

1.8 HTC

9.5 SonyEricsson

10.5 Samsung

29.0 Nokia

3.5 RIM

15.5 Apple

The initial user experienceof your appon E65

Purchase decision!

Where is the game I just downloaded?

The initial user experienceof your appon iPhone

Purchase decision!

AppStore solves 2 problems

A distributionsolution

A paymentsolution

for both users and publishers

500 million apps installed

500 million apps installed 40 million devices

500 million apps installed ÷ 40 million devices =12.5 apps in every device

20 000 apps published

AppStoredoes not solve marketingfor you

Do what you know - Learn the platform

Think distribution and monetization first - technological possibilities second

Choose mobile web - if possible

Do for current hot top devices - not for everybody, not for the past or the future

How to choose a platform?

The platform is a stagethat defines an audienceyoureach.

Q&A

HUIKEA.com

teemu@huikea.comhttp://dirtyaura.org/blog

by cgo2http://www.flickr.com/photos/cgo2/1032558204/sizes/o/

Attributions