platform = stage. how to choose a mobile development platform?
DESCRIPTION
A presentation about mobile platforms and business. Why iPhone matters? What has changed during the 2008? What problems AppStore and similar application stores solves for an application developer? What problems they don't solve. I gave this talk at MobileDevCamp Helsinki in February 2009. More about it here: http://dirtyaura.org/blog/2009/03/10/mobiledevcamp-slides-platform-stage/TRANSCRIPT
Platform = StageHow to choose
a mobile development platform?
Platforms
140M20M1M 30M 30M 1B
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
★★★
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
★★★
★★ ☆
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆
140M20M1M 50M 30M 1B
Flash Lite
Web1B
500M
Java ME1B
★
★★★
★★
★ ★ ☆ ☆ ☆
☆
iPhone changedthe game
S60 140M
Sold units
Why iPhone matters?
S60 140M
20MiPhone
Sold units
Why iPhone matters?
S60 140M 0.20
20MiPhone
Sold units% flat-ratedata plan
×
Why iPhone matters?
S60 140M 0.20 28M
20MiPhone
Sold units% flat-ratedata plan
Potentialcustomers
=×
Why iPhone matters?
S60 140M 0.20 28M
20M 1.00iPhone
Sold units% flat-ratedata plan
Potentialcustomers
=×
×
Why iPhone matters?
S60 140M 0.20 28M
20M 1.00 20MiPhone
Sold units% flat-ratedata plan
Potentialcustomers
=
=
×
×
Why iPhone matters?
S60 140M 0.20 3M
20M 1.00 10MiPhone
Sold units% flat-ratedata plan
Educatedcustomers
=
=
x
x
x
x
Why iPhone matters?
% knowsabout apps
0.10
0.50
S60 140M 0.20 3M
20M 1.00 10MiPhone
Sold units% flat-ratedata plan
Educatedcustomers
=
=
x
x
x
x
Does Java matter?
% knowsabout apps
0.10
0.50
1B 0.01 1MJava ME =x x 0.10
dirtyaura.org/blog
iPhone 3G release
Big Asian advertiser joined
Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
2007 2008
0.0
36.3
10.0
20.0
30.0
11.7 Motorola
1.8 HTC
9.5 SonyEricsson
10.5 Samsung
29.0 Nokia
3.5 RIM
15.5 Apple
The initial user experienceof your appon E65
Purchase decision!
Where is the game I just downloaded?
The initial user experienceof your appon iPhone
Purchase decision!
AppStore solves 2 problems
A distributionsolution
A paymentsolution
for both users and publishers
500 million apps installed
500 million apps installed 40 million devices
500 million apps installed ÷ 40 million devices =12.5 apps in every device
20 000 apps published
AppStoredoes not solve marketingfor you
Do what you know - Learn the platform
Think distribution and monetization first - technological possibilities second
Choose mobile web - if possible
Do for current hot top devices - not for everybody, not for the past or the future
How to choose a platform?
The platform is a stagethat defines an audienceyoureach.
by cgo2http://www.flickr.com/photos/cgo2/1032558204/sizes/o/
Attributions