planet m - judein dil se campaign

Judein Dil Se – Campaign(For the promotion of Toys Available at Planet M)

Toys Paradise

Toys = Happiness

Toys make

the relationship

STRONGER.

Parents - Children - Parents

OUR AUDIENCE

Mothers

New Parents

Families having

children at home

More about our audience:• They pamper their kids a lot.• They shower their selfless love on them.• A small token of appreciation brings tons of happiness. • They love to buy more toys for their kids .

Internet/Social Preferences:• Are active on social media.• Fond of viewing kid’s photos and videos.• Would like to participate in short and simple online contests.• Would love it, if their kid gets online fame.

Buy Toys

Share Happiness

Post content on the basis of -

CONTENT SEGMENTATION

Kids Swag

Toys Puppet

Junior Genius

KidPoRelationship

Parenting Guide

Contests

CONTENT SEGMENTS

In this segment we’ll publish various range of toys available at PlanetM.in. This will be the product post.

We’ll add call to action in creatives with information about existing discounts and also include links to throw traffic on main website

Objective : Branding and Business Development

Kids Swag

BUY NOW>

In this segment we’ll publish funny and cute photos/videos of kids toys.

And can create a responsive puppet comic strip as well.

Objective : To gain high share-ability, engagement and branding

Toys Puppet

In this segment we’ll showcase acts / photos /videos of super talented kids.

This will also inspire parents to encourage their kids.

Objective : We’ll gain high share-ability, engagement and branding

Junior Genius (#JuniorG)

In this segment we’ll post on the theme of kids and Parents relationship and how toys bring them closer.

Objective : To connect with our target audience in a unique yet simple way and increase branding.

KidPO Relationship

In this segment we’ll post parenting tips and content related to understanding kids in a better way.

Objective : High Readability, Engagement and Branding

Parenting Guide

Stylish KidFie:

We’ll ask audience to share the most funny KidFie (Selfie with their kid). The best one wins the prize.

Objective: High engagement and Brand Promotion

Contest Idea

THANK YOU!