pit and quarry social media quickscape
Post on 21-Jan-2015
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Seriously Social
QuickScape
• Add Facebook, Twitter, and YouTube icons to your website• Embed Social Plugins into your website for greater fan engagement
Connect with people who Like
• The Mining industry is active on Facebook - over 500 Fan Pages
• Other Mining publications are connecting with fans on Facebook• Drive traffic to your website and other social media with direct links
• Always make fan comments visible on your page – Be Social!
• Create custom tabs that bring website functionality to Facebook
• Like Mining Community Pages to connect with anyone on Facebook posting about Mining – Like or comment on their posts
• Coordinate/Market Events with Facebook
• Host your videos on Facebook• YouTube app is another great option if you have a YouTube
channel
• Import your blog to Facebook Notes, or blog on Facebook
• Target Facebook users with Mining topics in their activities and interests
• Facebook suggests Max Bid of approximately $1.40/click
PPC
Ads
Why users might “Like” your brand(illustrated by the percentage of respondents who said that they use Facebook for the listed activity)
• 40% to receive discounts and promotions• 39% to show my support for the company to others• 36% to get a “freebie”• 34% to stay informed about the activities of the
company• 33% to get updates on future products• 30% to get updates on upcoming sales• 29% for fun or entertainment• 25% to get access to exclusive content• 22% someone recommended it to me• 21% to learn more about the company• 13% for education about company topics• 13% to interact
http://mashable.com/2010/09/16/facebook-users-interact-brands/
Tweet with people who Follow
• Follow people who tweet about Mining & Aggregate• Create lists to organize your Followers and people that
you follow
• Mining industry is tweeting news, info, jobs, ads, and more
• Tap into the followings of other Mining publications• Promote them and they’ll likely promote you – The Law of
Reciprocity
• Track Real-time conversations about Mining• Follow these users and add them to a Mining list
NEWS CHANNEL
• Create your own Mining News Channel – customize your channel
• Many great Mining videos on YouTube – share them!• Add to Favorites & Playlists to get instant content for your
channel• Subscribe to other Mining channels
Facebook• Optimize your Facebook profile & page
• Add people who like Mining-related topics as a friend
• Invite friends to Like your page after showing value
• Add custom tabs on Facebook page to integrate website and Twitter
• Import you Blog to Facebook Notes
• Like relevant brand and community pages
• Comment on Mining conversations on Community and Brand pages
• Post Mining news, information, safety, videos, and events
• Use Facebook Ads to target people interested in Mining-related topics
• Add Facebook icon, like box, and comments to your website
Twitter• Update Twitter name - PitAndQuarry
• Create Mining-related lists
• Search Tweets with popular Mining hashtags - #Mining
• Choose a unique hashtag for your Tweets
• Follow Mining and Equipment profiles
• Mine the following of Mining companies with large followings
• Retweet popular Mining users and those who Retweet you
• Tweet multiple times daily – more than just Pit & Quarry marketing
• Tweet Mining news, information, safety, videos, and events
• Add Tweet button and profile widget to your website
YouTube• Set up Pit And Quarry YouTube Channel
• Use custom colors and a background to brand your page
• Subscribe to Mining and Equipment channels
• Comment on channels you subscribe to
• Upload your own videos – website tour, mining operations, commercial
• Add favorite videos from other users to your page
• Create playlists with other user videos
• Add YouTube icon, embedded videos and playlists to your website
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