pit and quarry social media quickscape
DESCRIPTION
Case Study for Prospective ClientTRANSCRIPT
![Page 1: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/1.jpg)
Seriously Social
QuickScape
![Page 2: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/2.jpg)
• Add Facebook, Twitter, and YouTube icons to your website• Embed Social Plugins into your website for greater fan engagement
![Page 3: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/3.jpg)
Connect with people who Like
![Page 4: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/4.jpg)
• The Mining industry is active on Facebook - over 500 Fan Pages
![Page 5: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/5.jpg)
• Other Mining publications are connecting with fans on Facebook• Drive traffic to your website and other social media with direct links
![Page 6: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/6.jpg)
• Always make fan comments visible on your page – Be Social!
![Page 7: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/7.jpg)
• Create custom tabs that bring website functionality to Facebook
![Page 8: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/8.jpg)
• Like Mining Community Pages to connect with anyone on Facebook posting about Mining – Like or comment on their posts
![Page 9: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/9.jpg)
• Coordinate/Market Events with Facebook
![Page 10: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/10.jpg)
• Host your videos on Facebook• YouTube app is another great option if you have a YouTube
channel
![Page 11: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/11.jpg)
• Import your blog to Facebook Notes, or blog on Facebook
![Page 12: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/12.jpg)
• Target Facebook users with Mining topics in their activities and interests
• Facebook suggests Max Bid of approximately $1.40/click
PPC
Ads
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Why users might “Like” your brand(illustrated by the percentage of respondents who said that they use Facebook for the listed activity)
• 40% to receive discounts and promotions• 39% to show my support for the company to others• 36% to get a “freebie”• 34% to stay informed about the activities of the
company• 33% to get updates on future products• 30% to get updates on upcoming sales• 29% for fun or entertainment• 25% to get access to exclusive content• 22% someone recommended it to me• 21% to learn more about the company• 13% for education about company topics• 13% to interact
http://mashable.com/2010/09/16/facebook-users-interact-brands/
![Page 14: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/14.jpg)
Tweet with people who Follow
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• Follow people who tweet about Mining & Aggregate• Create lists to organize your Followers and people that
you follow
![Page 16: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/16.jpg)
• Mining industry is tweeting news, info, jobs, ads, and more
![Page 17: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/17.jpg)
• Tap into the followings of other Mining publications• Promote them and they’ll likely promote you – The Law of
Reciprocity
![Page 18: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/18.jpg)
• Track Real-time conversations about Mining• Follow these users and add them to a Mining list
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NEWS CHANNEL
![Page 20: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/20.jpg)
• Create your own Mining News Channel – customize your channel
![Page 21: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/21.jpg)
• Many great Mining videos on YouTube – share them!• Add to Favorites & Playlists to get instant content for your
channel• Subscribe to other Mining channels
![Page 22: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/22.jpg)
Facebook• Optimize your Facebook profile & page
• Add people who like Mining-related topics as a friend
• Invite friends to Like your page after showing value
• Add custom tabs on Facebook page to integrate website and Twitter
• Import you Blog to Facebook Notes
• Like relevant brand and community pages
• Comment on Mining conversations on Community and Brand pages
• Post Mining news, information, safety, videos, and events
• Use Facebook Ads to target people interested in Mining-related topics
• Add Facebook icon, like box, and comments to your website
![Page 23: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/23.jpg)
Twitter• Update Twitter name - PitAndQuarry
• Create Mining-related lists
• Search Tweets with popular Mining hashtags - #Mining
• Choose a unique hashtag for your Tweets
• Follow Mining and Equipment profiles
• Mine the following of Mining companies with large followings
• Retweet popular Mining users and those who Retweet you
• Tweet multiple times daily – more than just Pit & Quarry marketing
• Tweet Mining news, information, safety, videos, and events
• Add Tweet button and profile widget to your website
![Page 24: Pit and Quarry Social Media QuickScape](https://reader036.vdocuments.us/reader036/viewer/2022070304/54bec9ab4a79590c798b4598/html5/thumbnails/24.jpg)
YouTube• Set up Pit And Quarry YouTube Channel
• Use custom colors and a background to brand your page
• Subscribe to Mining and Equipment channels
• Comment on channels you subscribe to
• Upload your own videos – website tour, mining operations, commercial
• Add favorite videos from other users to your page
• Create playlists with other user videos
• Add YouTube icon, embedded videos and playlists to your website