pinterest strategy
Post on 22-Nov-2014
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XM² Students blog
1st Presentation
• Start from scratch
• Theory
• What is Pinterest? Who uses Pinterest?...?
2nd Presentation
• Compare to other social media
• Same type of platform
• Focus on marketing aspect and features of Pinterest
3rd Presentation
• Simulation
• Learn the limits of the medium
• Details
Final product
• XM² Students blog
• Practical approach
Preparation
• Brainstorming– Topic? Cross media management
Preparation
• Medium? Pinterest (BUT...!)
Preparation
– Content? Interesting!
1 day board
How can we promote ?
Brand and Marketing strategy
Extra large
COMMUNITY MANAGEMENT
A BAD RESPONSE
A GOOD RESPONSE
A BAD RESPONSE
A GOOD RESPONSE
A BAD RESPONSE
A GOOD RESPONSE
Community Manager
• Polite• Positive• Friendly• Professional• Honest• Active
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