pinterest strategies for business

PinterestPinterest

It’s About Strategy, Not Just It’s About Strategy, Not Just Pretty PicturesPretty Pictures

Presented by Jen Vondenbrink of Life Simplified

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Why Pinterest for Why Pinterest for Business?Business? Third most popular social network Third most popular social network

in USin US 14.9 million users.14.9 million users. 80% of pins are repins (naturally 80% of pins are repins (naturally

viral)viral) Shoppers referred by Pinterest Shoppers referred by Pinterest

were 10% more likely to purchase were 10% more likely to purchase than when referred from other sitesthan when referred from other sites

According to Social Media Examiner

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Is Pinterest Right for Is Pinterest Right for Your Business?Your Business?

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Benefits of PinterestBenefits of Pinterest

Create AwarenessCreate Awareness Drive Traffic to sites/pages/FacebookDrive Traffic to sites/pages/Facebook Increase engagementIncrease engagement

Start your online relationshipStart your online relationship

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Now What?Now What?

Develop your strategyDevelop your strategy– What is your goal?What is your goal?– Who is your audience?Who is your audience?– What types of things will you pin?What types of things will you pin?

Determining your goal and audience are the two biggest things you can do to make your Pinterest board work for your business.

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Now What?Now What?Connect the DotsConnect the Dots

Website

Facebook

Pinterest

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Now What? Now What? Develop TacticsDevelop Tactics Pin from multiple sourcesPin from multiple sources Create multiple boardsCreate multiple boards Tell everyoneTell everyone Use Pin DescriptionsUse Pin Descriptions Make website/blog Pinterest Make website/blog Pinterest

friendlyfriendly ContestsContests

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Jen Vondenbrinkjen@yourlifesimplified.com

For more information check out: Facebook: http://www.facebook.com/Life.Simplified.CafeTwitter: @JVSimplifiedLinkedIn: http://www.linkedin.com/company/life-simplifiedWebsite: http://yourlifesimplified.comBlog: http://yourlifesimplified.com/Life-Simplified/blog