pinterest - crescent ski council€¦ · pinterest-ing! • people “pin” an visual to a...

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Pinterest

•  Pinboard-style social site based on images

•  Launched March 2010 as a closed beta

•  iphone app launched March 2011, mobile and ipad apps followed

•  December 2011, one of top 10 social network sites, 11 million total visits per week

•  August 2013: 70 million users--50 million visits per week (15 minutes per visit, with 1.5 hours per month)

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Pinterest for ski club???

“Using a visual emphasis, the social network is very much focused on the concept of a person’s lifestyle, enabling you to share your interests and preferences with others and discover those of like-minded people.

As Pinterest put it, this is a social network meant to “connect everyone in the world through the ‘things’ they find interesting.”

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Pinterest for ski club???

“70% (of Pinterest users) said they do so to get inspiration on what to buy.”

Pinterest is more often used as a product discovery tool and decision influencer.”

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Pinterest for ski club???

•  Remember FB weights “images” the highest

•  Pinterest is ALL ABOUT IMAGES

•  No one spends “a couple of minutes” on Pinterest—they just keep looking for the next image of interest

•  By “images”, not just looking at pretty pictures—you’re getting information

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Pinterest

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Pinterest-ing

•  People “pin” an visual to a “board”

•  Others can “repin” the visual to one of their boards •  Can “like” •  Can “comment” •  Call “follow”

•  Pinterest culls and sorts these pins using algorithms to categories

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Pinterest-ing

•  Pinterest culls and sorts these pins using algorhyms to categories

Potential Boards of interest for Ski Clubs

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Pinterest for your Club

•  Create a Pinterest account for your ski club •  Request an “invite” from Pinterest •  Ask a friend for an invite

•  Keep in mind •  Use an email for your Club •  Don’t sign in using Facebook option—no connection to fan pages

•  Set up club profile (under settings) •  Include logo, link to website, facebook page, brief description •  Make sure “hide profile from search engines” is checked to OFF

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Pinterest: Tulsa Ski Club

Keystone trip

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Let’s PIN:

•  Create Boards •  Heavenly January 2013 •  Big Sky February 2013 •  St Anton March 2013 •  SpringBreak Skiing •  (Ski Club) Fun

•  Pin images •  with description, •  club name •  ideally a caption on picture •  add link

Corporate logo

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Let’s REPIN:

•  Search Boards •  Travel •  Skiing •  Ski Club/Ski Clubs •  Ski Trips •  Family Skiing •  Colorado Skiing •  Utah Skiing

•  Pick images with a lot of repins—they will show up on Popular Board (“trending”)

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Let’s REPIN:

Click on pictures– add a comment and repin to your board

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Let’s REPIN: Resort Boards

Click on pictures– add a comment

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Let’s REPIN:

Gaudi Search My Travel Board

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Great Idea!

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Nuts and Bolts…”Goodies”

Add to your website, just like the FB logo