pinkberry marketing proposal- fall 2012
Post on 18-Jan-2015
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DESCRIPTION
Marketing audit group project for BADM 3401: Marketing Management at The George Washington University
TRANSCRIPT
Marketing Proposal
Chelsea Finn
Natalie Priani
Claire Worley
Lisa Fischer
Doriel Jacov
Sarah Fleischmann
BADM 3401
Problem
BADM 3401-------Marketing Proposal
Reference PricingSocial MediaAtmosphereLimited FlavorsFull Service
Recommendation
Engage consumers in brand experienceUse social media to have brand conversationsInvolve customers in holiday cup design contest
BADM 3401-------Marketing Proposal
Marketing CampaignSubmit your own holiday tip for
2013!
BADM 3401-------Marketing Proposal
BADM 3401-------Marketing Proposal
BADM 3401-------Marketing Proposal
BADM 3401-------Marketing Proposal
BADM 3401-------Marketing Proposal
Marketing Campaign
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