piep: agile innovation 2009.11.24

Agile Innovationby Hampus Jakobsson

Co-Founder and VP BizDev, TATPieP 2009-11-24

Something about TAT

• 150 people software & design company who license a UI-platform

• In Malmö, Gbg, Seoul, Chicago, SFO

• Working with S60, Samsung, Sony Ericsson, Motorola, Google, Orange, T-mobile, Telia Sonera, ...

• Shipped in 300+ million devices

Cheap and fast: Measure, improve, and iterate

Cheap and fast: Measure, improve, and iterate

will it work?

Cheap and fast: Measure, improve, and iterate

will it work?will people like it?

Cheap and fast: Measure, improve, and iterate

will it work?will people like it?

will we make money on it?

For how long has this been a research subject?

For how long has this been a research subject?

>100 years

For how long has this been a research subject?

>100 years~50 years

For how long has this been a research subject?

>100 years~50 years

?

Agile sketching of Consumer Experience

Foldout Procam Headtracking

Iterating Consumer Experience

Iterating Consumer Experience

Iterating Consumer Experience

Iterating Consumer Experience

Iterating Consumer Experience

Iterating Consumer Experience

Measuring Consumer Experience

What aboutBusiness

Prototyping?

Talking to customers too early is vital

Quantitive feedback

Quantitive feedback

Quantitive feedback

Quantitive feedback

Qualitative feedbackFeedback

Product development

And there are many ways

And there are many ways

• Asking customers or partners...

And there are many ways

• Asking customers or partners...

• Show prototypes on YouTube

And there are many ways

• Asking customers or partners...

• Show prototypes on YouTube

• Setting up “fake” company within the company, to save face

And there are many ways

• Asking customers or partners...

• Show prototypes on YouTube

• Setting up “fake” company within the company, to save face

• Buying AdWords and measure how many search on the problem

And there are many ways

• Asking customers or partners...

• Show prototypes on YouTube

• Setting up “fake” company within the company, to save face

• Buying AdWords and measure how many search on the problem

• And other ways I guess...

Summary

• We want test the technical, usability, and business of an idea with minimal investment.

• We must research and test agile business prototyping too and talk to customers too early!

Thanks!

hampus@tat.se

www.tat.se

youtube.com/TATMobileUI

twitter.com/TATMobileUI