piep: agile innovation 2009.11.24
DESCRIPTION
Presentation held at PIEp about Innovation and the importance of getting customer feedback & needs early (REALLY EARLY!) in the development process: Sell the skin, then find the bear to shoot!TRANSCRIPT
![Page 1: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/1.jpg)
Agile Innovationby Hampus Jakobsson
Co-Founder and VP BizDev, TATPieP 2009-11-24
![Page 2: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/2.jpg)
Something about TAT
• 150 people software & design company who license a UI-platform
• In Malmö, Gbg, Seoul, Chicago, SFO
• Working with S60, Samsung, Sony Ericsson, Motorola, Google, Orange, T-mobile, Telia Sonera, ...
• Shipped in 300+ million devices
![Page 3: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/3.jpg)
Cheap and fast: Measure, improve, and iterate
![Page 4: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/4.jpg)
Cheap and fast: Measure, improve, and iterate
will it work?
![Page 5: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/5.jpg)
Cheap and fast: Measure, improve, and iterate
will it work?will people like it?
![Page 6: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/6.jpg)
Cheap and fast: Measure, improve, and iterate
will it work?will people like it?
will we make money on it?
![Page 7: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/7.jpg)
For how long has this been a research subject?
![Page 8: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/8.jpg)
For how long has this been a research subject?
>100 years
![Page 9: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/9.jpg)
For how long has this been a research subject?
>100 years~50 years
![Page 10: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/10.jpg)
For how long has this been a research subject?
>100 years~50 years
?
![Page 11: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/11.jpg)
Agile sketching of Consumer Experience
Foldout Procam Headtracking
![Page 12: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/12.jpg)
Iterating Consumer Experience
![Page 13: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/13.jpg)
Iterating Consumer Experience
![Page 14: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/14.jpg)
Iterating Consumer Experience
![Page 15: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/15.jpg)
Iterating Consumer Experience
![Page 16: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/16.jpg)
Iterating Consumer Experience
![Page 17: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/17.jpg)
Iterating Consumer Experience
![Page 18: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/18.jpg)
Measuring Consumer Experience
![Page 19: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/19.jpg)
What aboutBusiness
Prototyping?
![Page 20: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/20.jpg)
Talking to customers too early is vital
![Page 21: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/21.jpg)
Quantitive feedback
![Page 22: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/22.jpg)
Quantitive feedback
![Page 23: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/23.jpg)
Quantitive feedback
![Page 24: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/24.jpg)
Quantitive feedback
![Page 25: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/25.jpg)
Qualitative feedbackFeedback
Product development
![Page 26: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/26.jpg)
And there are many ways
![Page 27: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/27.jpg)
And there are many ways
• Asking customers or partners...
![Page 28: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/28.jpg)
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
![Page 29: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/29.jpg)
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the company, to save face
![Page 30: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/30.jpg)
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the company, to save face
• Buying AdWords and measure how many search on the problem
![Page 31: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/31.jpg)
And there are many ways
• Asking customers or partners...
• Show prototypes on YouTube
• Setting up “fake” company within the company, to save face
• Buying AdWords and measure how many search on the problem
• And other ways I guess...
![Page 32: PIEp: Agile Innovation 2009.11.24](https://reader036.vdocuments.us/reader036/viewer/2022062616/54b6de244a7959ca538b4778/html5/thumbnails/32.jpg)
Summary
• We want test the technical, usability, and business of an idea with minimal investment.
• We must research and test agile business prototyping too and talk to customers too early!