philippe leclerc: social media for government

S o c ia l M e d ia : f o r

g o v e r n m e n t

2 0 12

P e r s p e c t iv e

P e r s p e c t iv e

M e d ia

4

M e d ia

5

P e r s p e c t iv e

1 s t l i s t e n

M y t h s & M is c o n c e p t i

o n s

M is c o n c e p t io n s

M is c o n c e p t io n s

M is c o n c e p t io n s

S i lo s

13

Vote

Backyard Neighbourhood Ward City

PetitionTake action

Follow/Fan

Comment/Tweet

Read article

Silos

S i lo s

S i lo s

16

S i lo s

D a y -t o -D a y

Overview

A service-level agreement is a negotiated agreement

between two parties, where one is the customer and the

other is the service provider. This can be a legally binding

formal or an informal "contract" (for example, internal

department relationships).

S L A

S L A

Expectations- Who is the owner- Response - Routing- Bizzification- Manage

B iz z i f ic a t io n

Social media: nothing

personal its just business

M a n a g e

R e p o r t s

R e p o r t s

28

R e p o r t s

R e p o r t s

R e p o r t s

V a lu e

T r a in in g

V a lu e

33

CitizensWebsite

info

PULL

Citizens

V a lu e

Website

info

PUSH

Citizens

V a lu e

V a lu e

37

V a lu e

Avg time to create RFS offline 12-15mins

Avg time to create an RFS online 1-3mins

M a n a g e

L e s s o n s

$ $

L a y y o u r c la im

M is c o n c e p t io n s

C o m p l im e n t C e n t r e

44

K U D O S

K U D O S

Thank YouPhilippe LeclercInteractive Communications Manager

pleclerc@regina.ca

facebook.com/cityreginatwitter.com/cityofreginayoutube.com/cityofregina