philipp karstaedt, general manager, gree

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Philipp J. KarstaedtGeneral Manager – Berlin Office

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Net Sales: $1BGames: 30+, 5+, 1...WW Employees: > 1,800Offices: 4

FY15 Estimates (02/15)

GREE International

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GREE HeadquartersTokyo, Japan

GREE International, Inc. San Francisco, CA

GREE AustraliaMelbourne, AU

GREE EuropeBerlin, DE

2004

2011

2015

MILESTONES

Knights & Dragons (first publishing partnership)Reached Top 10 Grossing in 41 countriesTop 100 Grossing in 22 countries

GAME STATS - 4 titles in top 100 grossing as of April 2015*

Crime CityReached Top 10 Grossing in 101 countriesTop 100 Grossing in 24 countries, over 3 years since launch

War of NationsReached Top 10 Grossing in 55 countriesTop 100 Grossing in 87 countries

*Source: App Annie

2015

Developers and Publishers...

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Agenda

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• Before you even start• Do ut des• Conclusion and takeaway• Q&A

Before you even start

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• Less hardcoding, more win• Make your game easy to localize• Think about backend tools

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• Align early on overall strategy • Inform and set a regular schedule• Benchmarks – do ut des• Meet! Meet! Meet!• Set expectations from the start

Conclusion

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• Publishers will love you• Publishers will want to work with you again• Reputation has (a ton!) of business value

Set expectations from the startMake tools during development

Inform often and earlyBonus DLC: Work with pubs on game systems

Questions?

Thank You!