phil schraeder speaks at iab mixx 2016: going beyond “right time, right place & right...

GOING BEYOND “RIGHT

CONSUMER, RIGHT TIME & RIGHT PLACE”

IAB MIXX 2016

10/13/201610/13/2016

ABOUT US

70%OF FORTUNE 100

COMPANIES

200GUMGUMMERS

13 OFFICES ON 3CONTINENTS

2,000PREMIUM

PUBLISHERS

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PREMIUM PLATFORM

400MGLOBAL REACH

10B+MONTHLY

IMPRESSIONS

2K+PREMIUM PROPERTIES

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THE PROGRAMMATIC

PROMISE

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RIGHT CONSUMER, RIGHT TIME & RIGHT PLACE

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MARKETERS HAVE EMBRACED PROGRAMMATIC

4 MAIN CHALLENGES WITH

PROGRAMMATIC

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TARGETING IS TOUGHER IN MOBILE

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LAST TOUCH ATTRIBUTION IS MISLEADING

Inspired by Forrester’s new buyer journey

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RETARGETING IGNORES CONSUMER SENTIMENT

VIEWABLE IS NOT THE SAME AS BEING SEEN

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THE NEW PROGRAMMATIC

ORDER

CONTEXTUAL TARGETING MATTERS

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Native

OUR PRODUCTS

In-Image

Native

In-Screen

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In-Content Video

HOW WE PROCESS IMAGES AT SCALE

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HOW TO OVERCOME CREATIVE LIMITATIONS

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Buyers are now able to purchase GumGum’s inventory and

custom formats via integrated DSP partners

WORKING WITH GUMGUM PROGRAMATICALLY

MOUNT ENGAGEMENTWhere you end up depends on

where you plan to go.

GumGum is most effective when used as

a brand building tool. When we operate at

the top and middle of the funnel, superior

engagement metrics await at your

destination.

BEST-CASE VOLCANOStrategically pack for blowing out results.

A three-pronged approach works best to blast audiences

with effective content, using behavioral, contextual, and

vertical data to target. This strategy maximizes

campaign efficiency.

CATEGORIAL CAVESSplit up to cover more ground.

In the DSP, create a separate ad

group for each strategic category.

This allows flexibility and better overall

performance.

EQUIP-AND-BE DUNEEquip yourself with best practices.

Serve ads to individual users a maximum of four times in eight hours

Lighten pre-bid solutions, thanks to our robust, premium publishing partnerships

Cast a broad keyboard net with at least 100 associated keywords

AWE SUMMITSet up camp.

Plant your flag, relax, and watch

engagement rise. Then start

planning your next ad-venture!

FORGET FALLSForget what you know.

GumGum achieves unique

results because it is different

than any programmatic

experiences you may have

had. Over the course of

creating successful

campaigns for dozens of

brands and agency partners,

we have learned what works

best.

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THANK YOU!Phil Schraeder,

President & COO

Phil@gumgum.com

310.260.9666

10/13/2016

MEASURING SUCCESS BEYOND LAST TOUCH

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BRAND LIFTPANEL-BASED INSIGHTS INTO THE

LIFT ACROSS ENTIRE CAMPAIGN(S)

WITH EXTENSIVE DATA

PURCHASE INTENT

PANEL-BASED INSIGHTS WITH

TRACKING THAT MONITORS INTENT

THROUGH SEARCH/PAGE VISITS

PURCHASE LIFTPARTNERSHIPS WITH CPG

AND AUTO, WHICH ALLOW THE

MEASUREMENT OF ACTUAL PURCHASES

PURCHASE INTENT

MEASURES OFFLINE PURCHASE

INTENT THROUGH PANEL’S

ACTUAL FOOT TRAFFIC